Product Owner Marketing Websites Strategist

16 hours ago


Little Rock, Arkansas, United States Stride Full time
Job Title: Product Owner Marketing Websites

We are seeking a highly skilled Product Owner to lead the strategic direction and performance of our marketing websites. As a key member of our team, you will be responsible for collaborating with cross-functional stakeholders to ensure our marketing websites effectively support our company's marketing objectives, drive engagement, and enhance user experience.

Key Responsibilities:
  • Develop and maintain the marketing website roadmap, ensuring alignment with our company's strategic goals and marketing initiatives.
  • Gather and prioritize requirements from marketing stakeholders, including gathering customer and stakeholder feedback, prioritizing features, and making trade-offs based on the needs of the business.
  • Collaborate closely with the marketing team to understand their goals and translate them into technical requirements for the development team.
  • Work with CRO specialists, SEO specialists, UX researchers, UX designers, and UI creative to ensure the marketing website is user-friendly, visually appealing, and optimized for conversion.
  • Partner with developers to ensure the timely and successful delivery of new website features and enhancements.
  • Manage the product backlog, creating and prioritizing user stories based on changing business needs.
  • Conduct regular user testing and analytics reviews to gather feedback and identify areas for improvement.
  • Monitor and analyze key performance indicators (KPIs) to measure the success of website updates and make data-driven recommendations.
  • Identify and mitigate risks and roadblocks throughout the development process.
  • Stay up to date with industry trends, competitor websites, and emerging web technologies to continuously improve the marketing website.
Essential Functions:
  • Lead the marketing website's strategic planning and execution, ensuring alignment with marketing objectives.
  • Gather and prioritize website requirements from marketing stakeholders, balancing business needs with technical feasibility.
  • Work closely with UX researcher, UX designers, UI creative, and content designers to create engaging and effective website designs.
  • Collaborate with developers to implement new website features and enhancements, ensuring high-quality and timely delivery.
  • Conduct user testing and analyze website analytics to gather feedback and identify areas for improvement.
  • Monitor website performance and make data-driven recommendations for optimization.
  • Stay current with industry trends and best practices in web development and digital marketing.
Qualifications:
  • Five (5) years of experience as a Product Owner.
  • Five (5) years of experience in a business analyst role.
  • Proven track record of successfully managing the development and launch of complex websites or digital products.
  • Experience working closely with marketing teams to translate business objectives into technical requirements.
  • Strong understanding of web development processes, including UX design, and UI creative, front-end development, and content management systems.
  • Excellent communication, negotiation, leadership, and collaboration skills.
  • Ability to work effectively with internal and external stakeholders to achieve project goals.
  • Proficiency in project management tools such as JIRA or similar.
  • Strong analytical and problem-solving skills with a data-driven mindset.
  • Bachelor's degree in a related field.
Preferred Qualifications:
  • Experience in education technology or a related field.
  • Experience with Agile and other methodologies and development tools.
  • Familiarity with web analytics tools such as Heap, and Adobe Analytics.
  • Familiarity with web testing tools such as VWO, and Optimizely.
  • Ability to travel as needed (up to 10%).

This is a home-based position with occasional travel required.



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