Director of Business Development and Marketing
23 hours ago
We are seeking a highly skilled and experienced Director of Business Development and Marketing to join our team at the YMCA of Greater Montgomery. As a key member of our leadership team, you will be responsible for developing and implementing marketing strategies to promote our sports complex and drive revenue growth.
Key Responsibilities- Ignite Buzz: Develop and execute dynamic marketing campaigns to showcase our sports complex as a premier destination for events and activities.
- Create Magic: Design and launch standout marketing materials, including brochures, flyers, and social media content, to boost our brand and attract new customers.
- Team Up: Collaborate with our management team to identify target markets and develop tailored marketing approaches to achieve our goals.
- Elevate Presence: Manage our online presence, including our website, social media, and online listings, to ensure consistency and effectiveness.
- Showcase Success: Craft compelling marketing materials to highlight our facility's features and amenities.
- Analyze & Adapt: Analyze marketing metrics to refine our strategies and maximize impact.
- Build Bridges: Foster relationships with local businesses, schools, and sports organizations to identify new partnership and sponsorship opportunities.
- Lead the Charge: Guide our sales team to capture leads, nurture prospects, and close deals for facility rentals, memberships, and sponsorships.
- Capture the Moment: Gather and share inspiring stories, photos, and testimonials to showcase the magic of our park.
- Maximize Revenue: Develop smart pricing strategies and promotional offers to drive revenue growth and keep our facility bustling.
- Stay Ahead: Stay up-to-date with industry trends and customer preferences to ensure our strategies remain fresh and innovative.
- Bachelor's degree in marketing, business administration, or a related field.
- 3-5 years of relevant experience or an equivalent mix of education and experience.
- Proven track record of success in marketing and sales, ideally in the sports or entertainment industry.
- Excellent leadership and communication skills.
- Expertise in digital marketing tools and analytics platforms.
- Ability to juggle multiple projects in a fast-paced environment.
- CPR/First Aid certification (or obtain within 30 days of hire).
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Executive Director
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