Director of Social Media Strategy

4 weeks ago


Los Angeles, California, United States Cypress HCM Full time
Job OverviewThe Director of Social Media Strategy will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.

The ideal candidate will have a proven track record of successfully managing and launching social media programs for new and legacy brands, with a strong background in strategic planning within the social and digital space.

Key Responsibilities
  • Develop and implement social media strategies that align with company initiatives and drive growth
  • Lead the management and growth of social media platforms globally, including Instagram, Twitter, Facebook, and Pinterest
  • Work closely with agency, Brand, and Marketing teams to support campaigns and ensure 360-degree support and alignment across all channels
  • Develop and implement innovative ideas and promotions to drive greater relevance, engagement, and grow external social media communities
  • Oversee content development, distribution, and community management across all major social media platforms
  • Set goals, track, analyze, and report performance, identifying and implementing recommendations for improvement and growth
Requirements
  • 10-12 years of experience in successfully managing/launching social media programs for new and legacy brands
  • Experience building and leading an award-winning team with demonstrated EQ and people management skills
  • Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic growth with proven sales results
  • Strong and proven business acumen
  • Expertise in social data analysis and measuring KPIs impactful to the business
  • Strong experience reporting ROI to senior leadership
  • Analytical skills and the ability to use digital tools to find actionable insights through data
  • A collaborative nature with finesse in developing relationships cross-functionally
  • Global experience is required


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