Manager of Consumer Insights and Strategy

1 week ago


Boston, Massachusetts, United States Ocean Spray Full time

Become a Key Player at Ocean Spray as a Consumer Insights Associate Manager

At Ocean Spray, we are a vibrant collective of professionals from various fields, united by a shared mission: to thrive. Established by a coalition of forward-thinking farmers, we continue to innovate within the industry. As the Consumer Insights Associate Manager, you will be instrumental in influencing and implementing Ocean Spray's brand vision by delivering critical support to essential stakeholders throughout the insight exploration and validation stages.

Your Daily Responsibilities...

  • Serve as a Strategic Business Partner with the Beverage Division, ensuring that consumer insights are seamlessly woven into the decision-making framework.
  • Gain a comprehensive understanding of consumer behaviors, market dynamics, and client preferences to foster business expansion.
  • Collaborate with interdisciplinary teams to formulate consumer-centric brand strategies and present innovative consumer trends.
  • Remain vigilant about market movements and cultural transformations that could affect business goals.
  • Oversee partnerships with various research entities to elevate the quality of insights obtained.

Qualifications We Seek:

  • Bachelor's Degree in a relevant field.
  • A minimum of 3 years of pertinent experience, ideally involving collaboration with research firms and consumer brand strategy.
  • Proven expertise in consumer research techniques, market analysis, and trend evaluation.
  • Exceptional analytical and creative problem-solving abilities.
  • Strong communication skills, capable of converting complex data into practical insights.

What We Offer:

  • Comprehensive health, dental, and vision insurance from the first day of employment.
  • 401(k) plan with up to 6% company matching.
  • Performance bonuses and short-term incentives.
  • Flexible work schedule options.
  • Generous vacation and holiday compensation.
  • Opportunities for professional development and advancement.
  • Employee assistance programs and wellness initiatives.
  • Access to educational support and online learning resources.
  • A variety of employee benefits and perks.

About Ocean Spray:

At Ocean Spray, we are more than just a beverage company; we are a community committed to providing exceptional products to our consumers. From our renowned cranberry juice to groundbreaking product innovations, our actions are guided by our core principles:

  • Grower Mindset: Embracing innovation and focusing on future possibilities.
  • Sustainable Results: Delivering meaningful outcomes for our community.
  • Integrity Above All: Maintaining ethical standards in every aspect of our operations.
  • Inclusive Teamwork: Fostering diverse and collaborative teams to ensure collective success.


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