Digital Engagement Strategy Lead

6 days ago


Boston, Massachusetts, United States CVS Health Full time
About the Role

CVS Health is seeking a highly skilled Senior Manager of Digital Engagement Strategy to join our team. As a key member of our organization, you will be responsible for developing and executing a comprehensive digital engagement strategy that drives business results and enhances the customer experience.

Key Responsibilities
  • Strategy Development: Lead the development of a robust digital engagement strategy that aligns with the company's overall business objectives.
  • Customer Insights: Collaborate with cross-functional teams to gather and analyze customer data, identifying trends and opportunities to improve the customer experience.
  • Content Strategy: Develop and execute a content strategy that resonates with our target audience and drives engagement.
  • Measurement and Analysis: Establish key performance indicators (KPIs) to measure the success of our digital engagement efforts and provide data-driven insights to inform future strategies.
  • Team Leadership: Mentor and coach a team of digital engagement professionals, providing guidance and support to ensure the success of our digital initiatives.
Requirements
  • 5+ years of experience in digital marketing or a related field.
  • Proven track record of developing and executing successful digital engagement strategies.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Bachelor's degree in Marketing, Communications, or a related field.


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