Consumer Insights Associate Manager

2 months ago


Boston, Massachusetts, United States Ocean Spray Full time

Become a Part of Ocean Spray as a Consumer Insights Associate Manager

At Ocean Spray, we are a vibrant collective of professionals from various fields, united by a shared mission: to excel. Established by a visionary group of farmers, we have consistently forged our own unique path in the industry. As the Consumer Insights Associate Manager, you will be instrumental in defining and implementing Ocean Spray's brand strategy by offering crucial support to key stakeholders throughout the insight discovery and validation process.

Your Daily Responsibilities...

  • Serve as a Strategic Business Partner with the Beverage Team, ensuring that consumer insights are seamlessly integrated into decision-making frameworks.
  • Acquire a profound understanding of consumer behavior, market dynamics, and customer preferences to foster business expansion.
  • Collaborate with cross-functional teams to develop consumer-centric brand strategies and present innovative consumer trends.
  • Remain updated on market developments and cultural transformations that could influence business goals.
  • Oversee relationships with various research partners to improve the quality of insights obtained.

What We Seek:

  • Bachelor's Degree
  • 3+ years of pertinent experience, ideally including collaboration with research agencies and consumer brand planning.
  • Proven expertise in consumer research methodologies, market analytics, and trend analysis.
  • Strong analytical capabilities coupled with creative problem-solving skills.
  • Effective communicator with the capacity to convert complex data into actionable insights.

Our Offerings:

  • Comprehensive insurance coverage from the outset, including health, dental, and vision plans.
  • 401(k) plan with up to 6% company matching.
  • Short-term incentives and performance-based bonuses.
  • Flexible scheduling arrangements.
  • Generous vacation and holiday compensation.
  • Opportunities for professional development and advancement.
  • Employee assistance programs and wellness initiatives.
  • Access to educational assistance programs and online learning resources.
  • A variety of employee perks and benefits.

About Ocean Spray:

At Ocean Spray, we are more than just a beverage company; we are a community committed to providing exceptional products to consumers. From our renowned cranberry juice to innovative offerings, our actions are guided by our core values:

  • Grower Mindset: Embracing innovation and focusing on the future.
  • Sustainable Results: Delivering outcomes that matter for our community.
  • Integrity Above All: Upholding ethical practices in all aspects of our business.
  • Inclusive Teamwork: Building diverse and collaborative teams to ensure success.


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