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Marketing Leader for SMB Growth

2 months ago

New York, New York, United States Gympass Full time
About the Role

We are seeking a highly skilled and experienced Senior Marketing Manager to lead our Small and Medium-Sized Business (SMB) marketing efforts in the US. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing initiatives to drive growth and revenue in the SMB market.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to target SMBs in the US, aligning with our business objectives and goals.
  • Collaborate with cross-functional teams, including sales, product, and technology, to ensure seamless execution of marketing initiatives.
  • Conduct market research and analysis to identify opportunities and trends in the SMB market, informing marketing strategies and tactics.
  • Manage and optimize marketing budgets to ensure effective allocation of resources and maximum ROI.
  • Develop and maintain relationships with key stakeholders, including SMB sales teams, to ensure alignment and collaboration on marketing initiatives.
  • Monitor and report on marketing performance, providing data-driven insights and recommendations for improvement.
  • Stay up-to-date with industry trends and best practices, applying knowledge to enhance marketing strategies and tactics.
Requirements
  • 3-5 years of experience in SMB marketing, with a proven track record of driving growth and revenue.
  • Strong understanding of marketing principles, including segmentation, targeting, and positioning.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Experience with marketing automation tools and technologies, including CRM and marketing analytics platforms.
  • Strong knowledge of digital marketing channels, including social media, email, and paid advertising.
What We Offer

We offer a comprehensive total rewards package, including a competitive salary, bonus structure, and stock option program. We also provide a range of benefits, including health insurance, flexible work arrangements, and paid time off. Our company culture values diversity, equity, and inclusion, and we are committed to creating a workplace that is welcoming and inclusive for all employees.