Sales Director

14 hours ago

St Pete Beach, Florida, United States Sherman Associates Full time
Job Description

The Catering Sales Manager is responsible for partnering with management to drive the Sales & Marketing efforts for the hotel and build strong client relationships.

The goal is to maximize banquet and catering revenues in conjunction with overall revenues.

Works closely with support departments that impact sales and provides outstanding customer service on behalf of the property and its ownership.

Creates and maintains a unique guest experience, executes on brand standards, and builds awareness of the hotel and overall brand in the local community.


Essential Functions
  1. Assists DOSM and Food & Beverage (F&B) Manager with determining annual catering and F&B revenue goals and assists with controlling costs
  2. Partners with F&B Manager to provide support in F&B operations
  3. Ensures the sales call process is generating maximum profit for the hotel by implementing marketing strategies; analyzes trends and tracks results
  4. Champions, prospects, fosters engagement, and raises awareness of the brand
  5. Maintains catering sales projections and/or goals by mix of business
  6. Keeps current with supply and demand, changing trends, economic indicators, and comp set activities
  7. Exemplifies a high professional standard and ensures monthly sales goals are met
  8. Provides hands-on support for sales team as leads are generated and new business moves through the sales cycle (from the initial inquiry to definite status)
  9. Develops and implements new sales initiatives, strategies, and programs to capture key demographics
  10. Continually develops knowledge of the business climate, geographic market, and competition for new and existing accounts
  11. Networks and prospects new and existing accounts while developing and maintaining excellent client relationships
  12. Responsible for selling/coordinating/detailing meeting space and food and beverage service
  13. Develops and delivers account strategy relating to overall hotel performance
  14. Responsible for effectively managing revenue by utilizing market industry data and knowledge to secure appropriate business to maximize hotel profitability
  15. Responsible for utilizing sales tools/systems to accurately identify, report, forecast and communicate sales data. Ensures integrity of sales data by documenting information in specific brand software on a regular basis
  16. Responsible for client satisfaction by ensuring the clients' needs, wants, concerns and accolades are responded to in a courteous and timely manner as mandated by respective hotel brand and as expected by ownership
  17. Ensures effective communication of client needs from sales department to appropriate operational departments
  18. Provides follow-up calls and correspondence to clients to encourage repeat business/customer referrals
  19. Ensures all company, brand, and department specific training requirements are met
  20. Attends all daily, weekly and/or monthly department/hotel meetings to ensure proper communication/planning occurs
  21. Completes other tasks and duties as assigned based on business needs

Minimum Requirements
  1. Minimum of 2 years of experience in hotel sales; or an equivalent number of years of education and sales experience
  2. Proven track record of great guest services scores, meeting brand standards, solid business references and national brand experience strongly preferred
  3. Excellent verbal, written and presentation skills; ability to communicate effectively with community partners, vendors, external parties, and across internal divisions
  4. Ability to learn and understand profit and loss statements, as well as the ability to assist GM and DOSM to create and adhere to an annual budget
  5. A passion for the mission, vision, and values of Sherman Associates
  6. Schedule may vary due to the specific needs of the hotel

Work Environment
This job operates in a professional office environment
This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines
Exposed to ambient room temperatures, lighting and traditional office equipment found in a typical office environment; quiet to moderate noise level

Physical Requirements
Must be able to sit or stand at a desk or other areas of the property throughout the day based on business needs
Must have the ability to move around freely throughout the property and office, and necessity varies from day to day
Must be able to exert well-paced ability to reach other departments of the hotel in a timely manner
Must be able to lift up to 25-30 lbs. occasionally
Requires grasping, writing, sitting or standing, moving about freely, repetitive motions, bending, and communicating effectively

Job Benefits
Sherman Associates strives to lead the market in the benefits we offer. In addition to medical, dental, vision and supplemental benefits, what sets us apart includes

Fully paid short term disability
Fully paid life insurance
Fully paid employee assistance program
Fully vested 401k company match program
Paid holidays and robust PTO program
Best in class learning and development opportunities
Starbucks and Hotel discounts
Charitable giving strategy with corporate match

Sherman Associates is an Equal Opportunity and Affirmative Action Employer. We encourage women, minorities, individuals with disabilities, and protected veterans to apply.
This job advertisement is intended to provide information essential to understanding the scope of the position. It is not an exhaustive list of skills, duties, responsibilities or working conditions associated with the position.
Only applicants who complete our online application process will be considered for employment. Applicants that need reasonable accommodations to complete the application process may contact

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