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Senior Marketing Manager, Channel + Content Marketing

2 months ago

Smithfield, Rhode Island, United States Fidelity TalentSource LLC Full time
Job Description:

The Fidelity Workplace Marketing organization architects B2B social and paid media strategies, events, digital content, and web experiences to drive new client acquisition and deepen relationships with current clients, advisors, and intermediaries that support our business objectives.

We are seeking a creative problem-solver with strong organizational and procedural skills to help the team implement outstanding activations from conceptualization to launch.

The ideal candidate will have a passion for what the customer sees, feels, and experiences, as well as an understanding of the data underneath and how it connects.

The Expertise We're Looking For:
  • Ability to multitask across multiple initiatives and campaigns
  • Experience building process flows and content calendars
  • Ability to analyze data and performance metrics to identify trends, insights, and areas for improvement
  • Creative chops experience developing a creative brief, drafting copy, and translating campaign vision to agency partners
  • Passion for owning outcomes and working across multiple teams
  • Adept at helping prepare marketing presentations to Senior Leadership
  • Strong communication, interpersonal, and presentation skills
  • Knowledge of the Financial Services Industry and/or B2B marketing preferred
The Purpose of Your Role:

This is a critical role to the Workplace Employer Marketing Acquisition and Channel Marketing team. As a Senior Marketing Manager, Channel + Content Marketing, you will:

  • Collaborate across the Employer Marketing B2B team supporting the LinkedIn social and paid media strategy, web-based and in-person events, and digital content programs, driving execution and helping to optimize outcomes
  • Support the execution of our industry-leading web-based events and signature in-person events
  • Thread the needle of connecting data across all executions to better support our acquisition efforts and clients
The Skills You Bring:
  • Conceiving, planning, executing, and promoting programs that deliver on organizational objectives and marketing strategy rationale
  • Supporting the design of enticing, effortless, and memorable customer experiences and favorable interactions with Fidelity
  • Outstanding time management and experience planning, managing, and completing multiple projects simultaneously
  • Easily adaptable to a changing environment
The Value You Deliver:
  • Clear understanding of our marketing and business strategy and how to translate it into channel activations
  • Crafting timelines, coordinating planning meetings, and working closely with business partners to drive toward results and keep partners informed
  • Assisting senior management and colleagues regarding channel strategy, objectives, and program goals, making recommendations to achieve maximum impact for minimal spend
  • Collaborating with the marketing, communications, and product groups to ensure appropriateness of branding, including presentation content
  • Crafting engaging, relevant customer experiences that resonate with the target audience and achieve key business objectives for internal and external audiences, including new and existing clients
  • Developing success measures and evaluating performance against objectives, recommending areas for improvement