Lead in Advanced Media Analytics

2 weeks ago


Minneapolis, Minnesota, United States Target Full time
Position Overview:
As a Lead in Advanced Media Analytics, you will play a pivotal role in the Performance and Insights team, utilizing your analytical expertise to tackle critical inquiries regarding the effectiveness of media investments with Roundel. Your insights will be essential in shaping client strategies moving forward.

Key Responsibilities:
1. **Analytics Development:** Transform business inquiries into analytical methodologies and frameworks to extract insights, delivering data-driven recommendations back to clients.
2. **Client Engagement:** Collaborate with clients to comprehend their business objectives and design actionable analytics strategies that inform their media planning.
3. **Performance Analysis:** Connect findings to broader industry trends and performance indicators, providing comprehensive context behind performance insights.
4. **Communication:** Exhibit strong analytical skills to synthesize data from various sources, clearly articulating findings and recommendations to both internal teams and clients.

Qualifications:
General Experience:
- A minimum of 7 years in advanced digital media analytics, with at least 3 years of direct client interaction.
- Proven ability to work in a matrixed environment, collaborating with internal insights, data, and account management teams.
- Exceptional written and verbal communication skills to translate complex analytics into actionable business outcomes.
- A strong sense of curiosity and a passion for formulating and testing hypotheses to drive innovative solutions.

Analytics Expertise:
- Hands-on experience in applied analytics, model development, and statistical method selection, ideally utilizing retail or retail media data.
- Proficiency in SQL, R, and/or Python, along with visualization tools to create advanced solutions for client inquiries.
- Experience working in an agile environment, adept at managing multiple projects simultaneously while maintaining organization and attention to detail.

Commitment to Inclusion:
In alignment with state and federal regulations, reasonable accommodations will be made for applicants with disabilities to ensure an equitable application process.

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