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Head of Social Media Strategy

2 months ago

Minneapolis, Minnesota, United States Gravity Global Full time
Job Overview

Gravity Global stands as a premier marketing consultancy, recognized globally for its expertise in navigating complex market landscapes. Our approach is anchored in strategy, innovation, technology, data, and creativity, enabling us to craft marketing programs that not only elevate brands but also stimulate significant growth for our clients.

With a presence in 14 fully owned offices spanning the US, Europe, and APAC, we offer opportunities for a truly international career within a rapidly expanding organization.

As a global marketing agency, we excel in providing comprehensive, technology-neutral solutions tailored for both B2C and B2B clients across diverse sectors, including food, finance, SaaS, healthcare, and aerospace. Our mission is to develop engaging, audience-centric content that resonates throughout the customer journey. We are advancing our social-first initiatives and are in search of a skilled Social Media Director to oversee our US accounts.

Role Summary:

In the capacity of Social Media Director, you will serve as the strategic leader for our US accounts, playing a crucial role in the formulation and execution of our clients' social media strategies. This position demands a profound understanding of social media platforms, trends, and technologies to facilitate content creation, audience engagement, posting, and performance analysis. You will collaborate closely with clients, becoming an expert in their business landscape, while working alongside our creative, media, PR, and strategy teams to deliver integrated solutions.

Key Responsibilities:

  • Direct and manage social media strategies for US accounts, with a focus on both B2C and B2B clients across various sectors.
  • Engage with clients to establish yourself as a subject matter expert, offering strategic insights and solutions aligned with their objectives.
  • Implement an audience-first methodology to produce compelling, multi-platform social media content that meets users at critical stages of their journey.
  • Leverage social listening and posting tools such as Sprout Social, Hootsuite, Brandwatch, and Buffer to inform decision-making.
  • Monitor, analyze, and report on social media performance utilizing tools like Google Analytics, Sprinklr, and native platform analytics.
  • Develop community engagement strategies that foster brand loyalty and deliver distinctive results.
  • Collaborate with creative, media, PR, and strategy teams to create holistic solutions that fulfill client goals.
  • Supervise a team of social media managers and strategists, nurturing a collaborative and results-oriented environment.
  • Conduct annual planning sessions and quarterly business reviews (QBRs) with clients to align on strategy, performance, and future opportunities.
  • Stay abreast of the latest social media trends, platform updates, and industry best practices to ensure our strategies remain innovative.

Required Qualifications:

  • Demonstrated experience in a senior social media role within an agency context, with a proven record of success across B2C and B2B clients.
  • In-depth knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, etc.) and social listening/posting tools (e.g., Sprout Social, Hootsuite, Brandwatch, Buffer).
  • Strong grasp of social media analytics and reporting tools (e.g., Google Analytics, Sprinklr, native platform analytics).
  • Exceptional client management capabilities with a talent for building strategic partnerships.
  • Outstanding leadership skills with experience in managing and mentoring teams.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to think strategically and creatively, with a passion for social media and digital marketing.
  • Familiarity with industry-specific trends in food, finance, SaaS, healthcare, and aerospace is advantageous.

What We Offer:

  • Comprehensive Medical, Dental, Vision, and supportive benefits package.
  • 401K/Roth Match.
  • Paid Parental Leave.
  • Flexible Vacation and Summer Fridays.
  • A thoughtful and considerate hybrid work approach.
  • A vibrant company culture: Certified Best Places to Work 2022.
  • Company-paid Life Insurance and Long Term Disability, among other benefits.

The salary range reflects variations across locations and is indicative of the highest potential salary for this position. Each offer is tailored based on experience, location, and other relevant criteria. With an impressive PTO policy and opportunities for career advancement, a competitive salary is just one of the many benefits of working at Gravity Global.

Is this the right fit for you?

We encourage you to explore our Careers Page for more information. We appreciate your interest and assure you that we will reach out to candidates whose experience and skills align closely with the position requirements.

Gravity Global values a rewarding work environment where every associate is recognized. We are an Equal Opportunity Employer.

Gravity Global participates in E-Verify during the onboarding process.