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Lead Social Media Strategist

2 months ago

Minneapolis, Minnesota, United States Ingredient Full time

As a Senior Social Media Manager at Ingredient, you will spearhead our social media initiatives and oversee execution across multiple platforms. You will guide a skilled team of social media professionals, ensuring that our clients' brand messaging is coherent, engaging, and impactful. This position is vital for enhancing our content, expanding our online community, and driving interaction through innovative and analytics-driven social media campaigns.

Key Responsibilities:

  1. Formulate and Execute Social Media Strategy:
    1. Design and implement a detailed social media strategy that aligns with the client's marketing objectives.
    2. Establish key performance indicators (KPIs) to assess the success of social media efforts and initiatives.
  2. Leadership and Team Development:
    1. Inspire, mentor, and lead a team of social media professionals.
    2. Provide support, guidance, and opportunities for professional growth to team members.
    3. Conduct performance evaluations and promote a collaborative and enthusiastic team culture.
  3. Content Development and Management:
    1. Supervise and contribute to the production of high-quality, engaging, and brand-consistent content for various social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest).
    2. Collaborate with content and creative teams to ensure cohesive and compelling narratives across platforms.
    3. Manage social media content calendars to ensure timely and consistent posting.
  4. Community Engagement:
    1. Oversee the team responsible for monitoring and interacting with clients' online communities, responding to comments, messages, and mentions promptly and professionally.
    2. Build relationships with influencers, partners, and brand advocates to broaden our reach and impact.
  5. Performance Analytics and Reporting:
    1. Monitor, analyze, and report on social media performance metrics to evaluate the effectiveness of campaigns and strategies.
    2. Leverage data-driven insights to enhance content and boost engagement.
    3. Prepare regular reports for senior management on social media performance and trends.
  6. Stay Updated on Industry Trends:
    1. Keep abreast of the latest social media trends, tools, and best practices. Regularly share these insights both internally and with clients.
    2. Identify opportunities for innovation and enhancement in our social media strategies.
Qualifications:
  • 5+ years of experience in social media management, with a minimum of 2 years in a leadership capacity.
  • Demonstrated success in developing and executing effective social media campaigns.
  • Strong knowledge of social media platforms, algorithms, and analytics tools.
  • Exceptional written and verbal communication skills.
  • Creative mindset and a sharp eye for detail.
  • Able to thrive in a fast-paced environment and manage multiple projects concurrently.
  • Proficient in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
About Ingredient:

Ingredient is a comprehensive digital marketing agency. We create meaningful connections between brands and consumers by producing captivating content that fosters deeper engagement.

We are committed to championing our clients and collaborating with brands we respect. Our work aims to elevate their success while allowing us to achieve personal and professional fulfillment.

What We Offer:

We believe in promoting equality and justice for underrepresented groups. We encourage individuals from BIPOC and/or LGBTQ communities, people with disabilities, and anyone from marginalized groups to consider this position.

We support you in bringing your authentic self to work. We provide 40 hours of paid time annually for community involvement.

We offer flexible paid time off, holidays, summer hours, 401(k), health and dental insurance, flexible spending accounts, long-term disability and life insurance, fitness reimbursement, and matching donations for diversity, equity, inclusion, and belonging initiatives.

Compensation:

The salary range for this position is $90,000 - $110,000, exclusive of benefits. Compensation will be determined based on geographic location, skills, education, and experience, with a focus on pay equity among team members.

Work Environment:

We work collaboratively as a team. Each member's contributions are valued and respected. This is a hybrid position, with occasional in-office meetings or client site visits as needed.

Applicants must be legally authorized to work in the U.S.