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Media Solutions Strategist

3 months ago

Minneapolis, Minnesota, United States StarTribune Full time

The Star Tribune is the Upper Midwest's largest news organization, with audience numbers consistently in the top five in the country among regional and national peers. Building on an extraordinary legacy that includes seven Pulitzer Prizes and hundreds of other awards, the Star Tribune is an unrivaled force for journalistic excellence in Minnesota. It is also a company under transformation - realigning to better serve its digital audience through innovative partnerships, technology strategies, and a refreshed strategic direction. Our company has a vision to create the leading model for local news in America - driving innovation in media to make every Minnesotan's life better. We are looking for dynamic leaders to help create that model. We are excited to work with people who care about journalism and democracy and are eager to re-invent one of our state's most trusted companies for an era of growth that embraces advanced technologies and strategies for excellence.

Position Overview:

As a Media Solutions Strategist, you will be responsible for crafting and presenting strategic recommendations for our current and prospective clients. You will leverage available tools and collaborate with your team to build impactful recommendations. This role requires you to stay current with industry trends, participate in meetings, and work closely with both internal teams and external stakeholders.

Key Responsibilities:

  • Craft Strategic Recommendations: Develop tailored recommendations for current and prospective clients based on their campaign objectives and our tactical capabilities.
  • Present Recommendations: Effectively communicate your strategic recommendations to internal teams and external stakeholders, ensuring alignment with client goals.
  • Utilize Tools and Team Resources: Leverage available technology and collaborate with team members to build comprehensive and impactful recommendations.
  • Participate in Meetings: Engage in both online and in-person meetings to discuss strategies, provide updates, and align on objectives.
  • Stay Current: Keep up-to-date with the latest trends in digital marketing and our product offerings to ensure recommendations are relevant and forward-thinking.
  • Collaborate with Account Team: Work cooperatively with all members of the account team to deliver exceptional service and support client success.
  • Monitor and Advise on Media Recommendations: Review and provide feedback on media recommendations generated by the Sales department to ensure consistency and effectiveness.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience in digital marketing strategy and campaign management.
  • Strong understanding of digital marketing trends, tools, and technologies.
  • Excellent communication and presentation skills, with the ability to convey complex information clearly.
  • Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
  • Detail-oriented with strong analytical skills and problem-solving abilities.
  • Experience with analytics platforms and marketing tools (e.g., Google Analytics, etc.) is a plus.

More about the Star Tribune:

At the Star Tribune, we believe that our employees are our most valuable asset. We go above and beyond to ensure their happiness, growth and overall well-being. Here is a glimpse into the exceptional benefits we offer:

Modern downtown office with a free fitness center and rooftop patio. Commuting subsidy, medical, dental, and vision insurance. Wellness program with financial incentives. Paid time off which includes flexible holidays to honor the preferences of employees, plus one volunteer day and 2 wellness days. 401(k) with company match, parental and caregiving leaves, flexible work arrangements, employee assistance program, pet insurance, tuition reimbursement, flexible spending, and health savings accounts.

Selected in 2023 to Diversity MBA's inaugural list of Top 25 Outstanding Leadership and Diversity Impact Awards.

EOE