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Lead Social Media Strategist

2 months ago

Minneapolis, Minnesota, United States Ingredient Full time

As a Senior Social Media Manager at Ingredient, you will spearhead our social media initiatives and implementation across multiple platforms. Your role will involve overseeing a skilled team of social media professionals, ensuring that our clients' brand messaging is coherent, engaging, and impactful. This position is vital for enhancing our content, expanding our online community, and driving interaction through innovative and analytics-driven social media campaigns.

Key Responsibilities:

  1. Social Media Strategy Development:
    1. Formulate and execute a detailed social media strategy that aligns with the client's marketing objectives.
    2. Establish key performance indicators (KPIs) to assess the success of social media initiatives.
  2. Leadership and Team Management:
    1. Guide, mentor, and motivate a team of social media managers.
    2. Offer support, guidance, and professional growth opportunities to team members.
    3. Conduct performance evaluations and promote a collaborative and enthusiastic team culture.
  3. Content Creation and Management:
    1. Supervise and contribute to the production of high-quality, engaging, and brand-consistent content for various social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest).
    2. Collaborate with content and creative teams to ensure cohesive storytelling across platforms.
    3. Manage social media content calendars to ensure timely and consistent posting.
  4. Community Engagement:
    1. Oversee the team responsible for monitoring and engaging with clients' online communities, responding to comments, messages, and mentions promptly and professionally.
    2. Build relationships with influencers, partners, and brand advocates to enhance our reach and effectiveness.
  5. Performance Analytics:
    1. Monitor, analyze, and report on social media performance metrics to evaluate the effectiveness of campaigns and strategies.
    2. Utilize data-driven insights to refine content and boost engagement.
    3. Prepare regular performance reports for senior management on social media metrics and trends.
  6. Staying Informed on Industry Trends:
    1. Keep abreast of the latest social media trends, tools, and best practices, sharing insights both internally and with clients.
    2. Identify opportunities for innovation and enhancement in our social media strategies.
Qualifications:
  • 5+ years of experience in social media management, with a minimum of 2 years in a leadership capacity.
  • Demonstrated success in developing and executing effective social media campaigns.
  • Strong knowledge of social media platforms, algorithms, and analytics tools.
  • Exceptional written and verbal communication skills.
  • Creative mindset with a strong attention to detail.
  • Able to thrive in a fast-paced environment while managing multiple projects.
  • Proficient in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
About Ingredient:

Ingredient is a comprehensive digital marketing agency dedicated to fostering meaningful connections between brands and consumers through captivating content that encourages deeper engagement. We aim to elevate our clients' success while ensuring personal and professional fulfillment within our team.

Our Commitment:

We are committed to promoting diversity and inclusion within our workforce and encourage individuals from underrepresented groups to apply. We support our employees in contributing to their communities by providing paid time off for volunteer activities.

Benefits:

We offer flexible paid time off, holidays, a 401(k) plan, health and dental insurance, long-term disability and life insurance, fitness reimbursement, and matching donations for diversity, equity, inclusion, and belonging initiatives.