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Head of Social Media Strategy

2 months ago

Minneapolis, Minnesota, United States Gravity Global Full time
Job Overview

Gravity Global stands as a premier marketing consultancy, renowned for its expertise in navigating complex market landscapes. Our focus is on crafting brand-centric and demand-driven marketing initiatives that foster substantial growth for our clients.

With a global presence through 14 fully owned offices across various regions, we offer the opportunity to cultivate a truly international career within a rapidly expanding organization.

We specialize in delivering comprehensive, technology-agnostic solutions tailored for both B2C and B2B sectors, including food, finance, SaaS, healthcare, and aerospace. Our mission is to produce engaging, audience-first content that resonates throughout the customer journey. We are seeking an experienced Social Media Director to spearhead our initiatives for US clients.

Role Summary:

As the Social Media Director, you will take the lead in developing and executing social media strategies for our US clientele. This position demands a profound understanding of social media platforms, trends, and technologies to enhance content creation, audience engagement, and performance analysis. You will work closely with clients, becoming an expert in their business, while collaborating with our creative, media, PR, and strategy teams to deliver integrated marketing solutions.

Key Responsibilities:

  • Develop and oversee social media strategies for US clients, focusing on both B2C and B2B sectors.
  • Engage with clients to become a trusted advisor, providing strategic insights that align with their business objectives.
  • Implement an audience-first methodology to create impactful, multi-platform social media content.
  • Utilize advanced social listening and posting tools to inform decision-making processes.
  • Analyze and report on social media performance metrics using industry-standard analytics tools.
  • Formulate community engagement strategies that enhance brand loyalty and deliver measurable results.
  • Collaborate with cross-functional teams to ensure holistic marketing solutions that meet client needs.
  • Lead and mentor a team of social media managers and strategists, fostering a culture of collaboration and success.
  • Conduct strategic planning sessions and performance reviews with clients to align on objectives and opportunities.
  • Stay abreast of the latest trends and best practices in social media to maintain cutting-edge strategies.

Qualifications:

  • Demonstrated experience in a senior social media role within an agency, with a proven track record of success across diverse client portfolios.
  • In-depth knowledge of major social media platforms and tools.
  • Strong analytical skills with proficiency in social media performance measurement.
  • Exceptional client relationship management abilities.
  • Proven leadership experience with a focus on team development.
  • Excellent communication and presentation skills.
  • Strategic and creative thinking capabilities, with a passion for digital marketing.
  • Familiarity with industry trends in relevant sectors is advantageous.

Benefits:

  • Comprehensive health benefits package including medical, dental, and vision coverage.
  • 401K with matching contributions.
  • Paid parental leave and flexible vacation policies.
  • Supportive hybrid work environment.
  • Award-winning company culture recognized as one of the best places to work.
  • Company-sponsored life insurance and long-term disability coverage.

The salary range for this position reflects variations based on experience and location, with a competitive compensation package that includes generous PTO and career advancement opportunities.

Are you the right fit?

We value every member of our team and are committed to creating an inclusive environment. Gravity Global is an Equal Opportunity Employer.

Gravity Global participates in E-Verify during the onboarding process.