Data and Audience Strategist

1 week ago


New York, New York, United States Wavemaker Full time
Job Title: Associate Director, Audience Strategy

Wavemaker is seeking a highly skilled Associate Director, Audience Strategy to join our team. As a key member of our strategy team, you will be responsible for developing and implementing audience strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Develop first-party data acquisition strategies to identify and acquire new audience segments.
  • Lead the creation of audience insights, market sizing, and audience segmentation to support business growth strategies.
  • Collaborate with cross-functional teams to ensure audience strategies are aligned with overall campaign goals.
  • Monitor and analyze campaign performance data to provide insights and optimization recommendations.
  • Stay up-to-date with industry trends and changes impacting audience strategies.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Economics, Computer Science, or related field.
  • 5-8 years of experience in audience and data strategy applicable to marketing and/or media.
  • Extensive knowledge of digital data technologies and partners.
  • Proven track record of using advanced audience analytics, segmentation, and targeting techniques.
  • Strong analytical, critical thinking, and problem-solving skills.
What We Offer:
  • Competitive salary range: $75,000 - $180,000.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.


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