Senior Demand Generation Marketing Manager
6 days ago
Deputy is a global SaaS workforce management company that empowers businesses to build thriving workplaces. Our mission is to make a positive impact on the world of work, one shift at a time.
Job SummaryWe are seeking a highly skilled Senior Demand Generation Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for creating and implementing strategic marketing programs that drive demand, generate leads, and build brand awareness.
Key Responsibilities:- Develop and Execute Multi-Channel Campaigns: Plan, develop, and execute data-driven demand generation strategies to drive qualified leads and support pipeline growth, aligning with business goals and key customer segments.
- Collaborate with Product Marketing: Ensure campaign messaging aligns with product features and benefits, working closely with the product marketing team to maintain consistency and effectiveness.
- Partner with Content Team: Work with the content team to create and distribute high-quality marketing assets that support demand generation and campaign efforts.
- Team Collaboration: Align marketing activities with sales and marketing goals, providing tools, resources, and strategies to optimize lead conversion and support sales objectives.
- Event Planning and Execution: Lead the planning, promotion, and execution of company-hosted events, webinars, and industry conferences, ensuring alignment with business objectives.
- Manage Event Logistics: Oversee event logistics, including vendor relationships, venue selection, booth design, registration pages, and budget management to ensure successful event execution.
- Post-Event Follow-Up: Develop and implement post-event strategies to nurture leads and convert event attendees into customers, ensuring alignment with overall demand generation efforts.
- Utilize Marketing Automation and CRM Tools: Use marketing automation tools and CRM systems to nurture leads through the funnel, track performance metrics, and optimize marketing efforts.
- Monitor and Report on Campaign Performance: Track and analyze key performance indicators (KPIs) for demand generation, campaigns, and events, providing regular reports and insights to senior management.
- Continuous Improvement through Data-Driven Insights: Use performance data to inform and optimize future marketing strategies, ensuring continuous improvement in marketing effectiveness and alignment with business objectives.
- Bachelor's Degree in Marketing, Business, or a Related Field
- 5+ Years of Experience in B2B Marketing: Preferably in the SaaS or tech industry, but not necessarily a hard requirement, allowing for broader applicability of the candidate's experience.
- Experience in Demand Generation and Event Marketing: Demonstrated experience in executing marketing campaigns and coordinating events, with an emphasis on supporting roles rather than leading entire initiatives.
- Basic Analytical Skills: Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
- Good Project Management and Organizational Skills: Ability to manage smaller projects or assist in larger ones, with some experience in handling multiple tasks simultaneously.
- Strong Communication and Interpersonal Skills: Ability to collaborate effectively within teams and across departments, with a focus on learning and growth in this area.
- Creative Thinker with a Willingness to Learn: A passion for marketing and a desire to innovate, with the understanding that more complex, strategic thinking will develop over time.
- Ability to Work Independently and in a Team: Can handle tasks with guidance and thrives in a supportive, dynamic environment where they can continue to develop their skills.
- Ownership in the company via Share Options
- Company match 401k plan
- Comprehensive health benefits
- Commuter reimbursement program
- Flexible remote-first work policy
- Company-wide development and coaching
Deputy is an equal opportunity employer and welcomes diverse perspectives and skills. We believe that inclusiveness and diversity promote innovation and drive business success.
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