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**Demand Generation Strategist**
2 months ago
About the Role
We are seeking a highly skilled Demand Generation Manager to join our team at Persona. As a key member of our demand generation team, you will play a critical role in driving business growth through lead and MQL generation. Your primary responsibility will be to develop and execute successful campaigns that create high-quality MQLs, turning prospects into customers.
Key Responsibilities
- Develop and execute impact-driven campaigns across digital and non-digital channels to drive pipeline creation and deliver best-in-class experiences to our prospects and customers.
- Partner with cross-functional teams, including Sales, Product Marketing, and Customer Success, to develop a coordinated strategy and campaign execution for both inbound and outbound lead generation.
- Work closely with Revenue Operations to optimize and improve campaigns to grow the business.
- Drive successful campaigns that create high-quality MQLs, turning prospects into customers.
- Launch campaigns targeted to our ideal customer profiles (ICPs) to drive demand creation and demand capture.
Requirements
- 3+ years of relevant work experience within B2B SaaS, with demonstrated success in creating and executing impact campaigns for targeted audiences.
- A can-do and growth mindset, with a strong ability to own campaign programs from conception through execution.
- Excellent project management skills and strong attention to detail, with the capability to work on multiple campaigns and priorities simultaneously.
- Outstanding proactive communication skills and ability to problem solve with minimal guidance in a fast-paced, deadline-oriented, data-driven, and team-focused environment.
- Understanding of KPIs and campaign performance metrics across marketing channels and ability to communicate performance to various cross-functional teams.
- Strong analytical background and ability to make data-driven decisions.
- Experience with marketing tools and systems, with Salesforce knowledge required; familiarity with Marketo a plus.
What We Offer
- Competitive base salary range of $90,000 - $145,000.
- Equity package that recognizes your impact on helping us achieve our mission.
- A wide range of thoughtful and inclusive benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, and more.
Our Culture
We strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each team member feels empowered to bring their unique differences to work and achieve their full innovative potential.
