Senior Marketing Manager

7 days ago

San Francisco, California, United States VamosVentures Full time
About the Role

We are seeking an experienced Marketing Analyst to join our team at VamosVentures. As a Senior Marketing Manager, you will be responsible for owning, analyzing, and translating our data into effective strategic plans, insights, and recommendations.

Key Responsibilities
  • Marketing Funnel Planning, Forecasting & Optimization
    • Build and own planning models for marketing funnel targets by sale type (new vs. expansion), by sales team/segment, and by marketing channel.
    • Build and manage marketing funnel forecast models, providing regular forecast reporting/updates to marketing leadership, GTM leadership, and executive leadership.
    • Own all Marketing Channel and Marketing Campaign Optimization Reporting & Analysis, with regular reporting and insights provided to marketing leadership and key cross-functional team leads.
    • Partner with Data Science to maintain and evolve attribution models, ensuring all touchpoints, channels, and campaigns are tracking accurately from all areas of the business.
  • Digital Marketing Performance Reporting & Analysis
    • Build and manage website performance reporting and analysis scorecards.
    • Build and manage MVT (multi-variant testing) reporting and analysis for digital channels.
    • Own performance reports and dashboards, performing regular analysis and providing insights and recommendations to prioritize initiatives to improve website performance.
    • Partner with the SEO team to build out more events, audiences, and reporting in GA4.
    • Partner with the Growth Marketing team to build deeper channel metric reports, dashboards, and forecasting models.
  • Standardized Marketing Forecasts, Reports, Analysis & Insights Delivery
    • Pipeline performance forecasting, trends, analysis, insights.
    • Marketing funnel and journey stages + scoring trends, analysis, insights.
    • Website performance trends, analysis, insights.
    • Brand media performance and impact trends, analysis, insights.
    • Digital ad channels performance trends, analysis, insights.
    • Events performance trends, analysis, insights.
    • Campaigns performance forecasting, trends, analysis, insights.
    • Marketing Budget/Spend forecasting trends, analysis.
    Requirements
    • 5+ years in a Marketing Analyst role.
    • Marketing data and analysis/planning experience and translation to insights for marketing planning and performance optimization is a MUST.
    • Strategic marketing experience - experience leading or supporting marketing planning cycles, building plans, communicating impact at the leadership level, preferred.
    • Experience with marketing channel mix analysis and planning, understanding and translating key metrics for major digital and offline marketing channels required.
    • Experience with website analytics, understanding and translating key website metrics and events required.
    • Experience with using data to plan campaigns and forecast demand delivery required.
    • Experience with building marketing target models and forecasting demand required.
    • Experience with attribution models, working with multiple model types, analyzing and translating insights from multi-touch attribution data required.
    • Expert communication skills - ability to differentiate between 'reporting the numbers' and providing actionable insights; must be able to provide clear, actionable intelligence that can be easily digested and understood at the executive leadership level and actioned at the functional marketing team level.

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