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**Demand Generation Manager
2 months ago
We are seeking a highly skilled Demand Generation Manager to join our team at Adyen in San Francisco. As a key member of our Digital and Platforms Marketing Team, you will be responsible for driving impactful acquisition strategies for our Platforms business line.
Key Responsibilities- Strategic Execution: Collaborate with local and global acquisition marketing teams to design and execute strategies that generate sales-qualified opportunities.
- Campaign Management: Plan, set up, and optimize demand generation campaigns, including 1:many account-based marketing, utilizing channels such as paid social, trade publications, display ads, content syndication, and email marketing.
- Annual Planning: Contribute to the annual marketing plan, integrating digital tactics with in-person initiatives, and working closely with event marketing, product marketing, and the Senior Demand Generation Manager.
- Account Segmentation: Segment account lists based on market priorities in partnership with Sales and SDRs.
- Content Development: Collaborate with the Studio and Commercial teams to develop and optimize compelling messages and creative content tailored to prioritized accounts.
- Landing Pages: Plan, build, and optimize landing pages to maximize sales-qualified opportunities.
- Project Management: Oversee acquisition projects, including creating content briefs for white papers, webinars, and infographics, while coordinating with internal and external agencies.
- Agency Management: Regularly collaborate with digital and other external marketing agencies in the management and optimization of marketing campaigns and other programs.
- Nurture Programs: Work with the global marketing team to develop and refine nurture programs that advance leads through the sales funnel.
- Analytics and Reporting: Utilize analytics tools to assess campaign effectiveness, regularly report on performance, and proactively suggest and implement new demand generation programs to address performance gaps.
- 3-5 years of experience in demand generation with a focus on acquiring new B2B customers.
- Strong proficiency in email marketing, ABM tools, Salesforce, and Marketo.
- Demonstrated success in creating and executing impactful marketing campaigns for targeted audiences.
- Strong data-driven approach with a proven ability to leverage data for campaign optimization.
- Adept at both strategic planning and hands-on execution of marketing initiatives.
- Self-motivated with excellent multitasking and prioritization skills.
- Fluent spoken and written English is a requirement.
- Ability to travel domestically and internationally 10%+.
At Adyen, we are at the forefront of financial technology, driving innovation in payment solutions for businesses globally. We are a company that values diversity, equity, and inclusion, and we welcome candidates from all backgrounds to join our team.
