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**Demand Generation Strategist**
2 months ago
**Transformative Opportunity**
As a Demand Generation Strategist at Envoy, you will have the chance to make a significant impact in a role that blends creativity, strategy, and execution. You will own and optimize our marketing channels, driving lead generation and pipeline growth for our workplace management platform. This is a unique opportunity to be hands-on in crafting and executing campaigns that resonate with our target audience, ultimately helping businesses create safer, more efficient workplaces.
This role is perfect for someone who thrives in a dynamic environment, eager to take on new challenges, and excited to learn and grow. You'll work closely with teams across sales, marketing, operations, and product to drive business growth and innovation.
**Key Responsibilities**
- Develop and implement demand generation campaigns that are effective and aligned with Envoy's mission of making workplaces safer and more connected.
- Take ownership of digital advertising platforms (Google Ads, LinkedIn, Meta) and other marketing channels, optimizing them to achieve the best results for our campaigns.
- Collaborate with sales, product, and marketing teams to ensure your strategies and campaigns align with broader company goals.
- Use data-driven insights to continually refine and optimize campaigns, analyzing performance data to identify trends and make informed decisions that drive better results.
- Explore and test new and creative ways to generate demand, whether it's experimenting with new content formats or trying out fresh approaches to digital marketing.
- Partner with sales teams to ensure marketing strategies support lead and pipeline generation, aligning tactics to sales goals and sharing feedback to adjust your approach.
- Oversee the entire lead lifecycle from creation through sales handoff, ensuring that leads are nurtured effectively and that our pipeline remains healthy and robust.
- Regularly report on campaign performance to senior management, providing strategic insights and actionable recommendations to improve future initiatives.
**Ideal Candidate**
- 3-5 years of experience in demand generation or digital marketing, ideally within a B2B SaaS environment.
- Strong analytical skills and ability to use data to make decisions and optimize performance.
- Effective writing skills and ability to craft clear, compelling content that resonates with diverse audiences.
- Collaborative mindset and ability to work in a team environment, valuing the input of others in achieving shared goals.
- Mission-driven and motivated by Envoy's mission to improve workplace safety and efficiency.
- Culturally aligned and excited about contributing to a positive and dynamic company culture where every voice matters.
Envoy's compensation package includes market-competitive salary, equity for all full-time roles, and great benefits. If you are located in the San Francisco Bay Area, our expected cash compensation for this role is $133,000- $152K (Annually). Final offers may vary within the range provided based on experience, expertise, and other factors.
