Marketing Project Coordinator

2 weeks ago

Brockton, Massachusetts, United States Kerby & Cristina Real Estate Experts Full time
Position Overview

Are you seeking a rewarding opportunity in the marketing sector that offers growth potential and the chance to collaborate with industry leaders? We are looking for an enthusiastic Marketing Project Coordinator to assist our senior management in achieving our marketing goals. The ideal candidate will be a collaborative team member, a creative thinker, and possess a proactive approach to tasks. This role requires a hands-on mentality and the ability to manage both daily marketing operations and high-level strategic initiatives.

Compensation:

$50,000 - $55,000

Key Responsibilities:

Client Engagement Initiatives

Implement client-focused events throughout the year to enhance client relationships.

  • Efficiently execute the client engagement marketing strategy to meet deadlines while adhering to the branding standards set by the Marketing Director.
  • Support the delivery of exceptional client experiences to our existing database.

Campaign and Project Oversight:

New Marketing Initiatives (Print/Digital)

  • Contribute to marketing strategies with a focus on identifying the ideal client.
  • Oversee all social media platforms, including Facebook and Instagram.
  • Manage all marketing communications to keep the team informed of promotions and marketing activities.
  • Assist in business development efforts, including building relationships, coordinating events, and creating marketing materials.
  • Research marketing strategies as required.
  • Participate in weekly marketing strategy meetings to maintain a proactive approach.
  • Delegate tasks effectively, including design and administrative duties to appropriate team members.
  • Support the development of a customer relationship management system based on marketing initiatives.
  • Troubleshoot vendor-related issues.
  • Oversee marketing initiatives for all associated brands.

Visual Content Creation:

Photography:

  • Capture high-quality images for various marketing purposes, including social media and promotional materials.
  • Set up and manage lighting and camera equipment to ensure optimal image quality.
  • Direct subjects as necessary to achieve desired photographic outcomes.

Videography:

  • Plan, shoot, and edit video content for promotional use, social media, and events.
  • Ensure video content aligns with brand guidelines and effectively communicates the intended message.

Brand Stewardship:

Maintain brand consistency across all marketing materials.

  • Oversee the design and layout of marketing pieces to ensure adherence to brand guidelines.
  • Assist in implementing marketing initiatives to meet deadlines and generate leads.
  • Collaborate with the Marketing Director to ensure cost-effective vendor management for marketing projects.
  • Manage the setup and maintenance of marketing materials for new agents.
  • Support various marketing campaigns, including targeted mailings.
  • Present concepts, strategies, and creative executions for internal and external communication channels.
  • Exhibit high-level writing and editing skills.
  • Conduct research for new initiatives and assist with proposal development.

Performance Metrics:

Demonstrate the ability to manage multiple tasks and meet project deadlines.

  • Effectively coordinate the design of numerous marketing pieces annually.
  • Maintain brand consistency across all business units.
  • Utilize copywriting skills to ensure strong written and verbal communication in all marketing materials.
  • Proficient in Microsoft Office, including PowerPoint and Excel.
  • Experience with database management.
  • Exhibit strong organizational skills and composure under pressure.
  • Ensure high-level editing and proofreading of all marketing materials.
  • Manage social media accounts and respond to inquiries.
  • Oversee website content, mailing lists, analytics, and SEO to ensure regular updates.
  • Create engaging content for social media, websites, blogs, and other marketing channels.
  • Support the marketing department in executing campaign plans through various strategies.
  • Consistently meet deadlines for marketing projects.
Qualifications:
  • Bachelor's Degree in Marketing, Communications, or a related field is preferred.
  • Exceptional written and verbal communication skills.
  • Proficient in Microsoft Office Suite.
  • Experience in creating social media content.
  • Strong skills in photography and video editing.
  • Positive and enthusiastic team player.
  • Detail-oriented with the ability to manage multiple projects.
  • Highly creative, motivated, and self-driven.
  • Alignment with the company's core values and growth mindset.
About Kerby & Cristina Real Estate Experts

Driven by the need for efficiency within the real estate sector, Kerby & Cristina recognized the limitations of existing systems that were not tailored for realtors. Frustrated by the lack of speed and agent-centric features, they embarked on a mission to transform the way contracts and marketing are managed.

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