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Marketing Director

2 months ago

Detroit, Michigan, United States Rock Family of Companies Full time
About the Role

We're seeking a highly skilled Marketing Manager to join our team at the Rock Family of Companies. As a key member of our marketing team, you'll be responsible for developing and executing integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives.

Key Responsibilities:

  • Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives
  • Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences
  • Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance
  • Collaborate with internal teams, agency teams, and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans
  • Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints
  • Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities
  • Build and maintain relationships with internal stakeholders, external partners, industry influencers, and media outlets to enhance brand visibility, credibility, and market presence

About You

We're looking for a highly motivated and experienced marketing professional with a strong track record of success in developing and executing integrated marketing campaigns. If you have a passion for marketing and a desire to work with a dynamic team, we encourage you to apply.

Minimum Qualifications:

  • 5 years of experience in a marketing role or at an advertising agency or equivalent experience
  • Bachelor's degree in marketing or a related field, or equivalent competency
  • Knowledge of project management principles
  • Experience in marketing automation

Preferred Qualifications:

  • Advanced knowledge of the principles, practices, and techniques of marketing strategies
  • Advanced knowledge in analyzing and interpreting marketing-related data
  • Advanced knowledge in growing a brand and products through integrated marketing programs

What We Offer

We're proud to offer our team members a comprehensive benefits package, including health insurance, retirement savings, and paid time off. We're committed to supporting our team members' career growth and development, and we offer opportunities for professional development and advancement.

We're an equal opportunity employer and welcome applications from diverse candidates. If you're passionate about marketing and want to join a dynamic team, we encourage you to apply.