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Marketing Director

1 month ago

Detroit, Michigan, United States Archdiocese of Detroit Full time
Marketing Director

Are you a talented, hardworking, and joyful professional looking for a new challenge? The Archdiocese of Detroit is seeking a Marketing Director to join our team.

This is a unique opportunity to develop and execute comprehensive marketing strategies that reach and engage those active in the Church or seeking connection with the Church.

The Marketing Director will oversee the marketing team, manage campaigns to advance the mission of the Archdiocese of Detroit, and serve the creative and marketing needs of the archdiocese's departments, offices, and ministries.

Key Responsibilities
  • Develop and implement a marketing strategy that supports the Archdiocese of Detroit's mission and goals.
  • Conduct market research to identify opportunities and trends.
  • Create marketing plans that include digital, social media, content, email, and traditional marketing channels.
  • Lead and manage the marketing team as an internal agency serving the departments, offices, and ministries of the Archdiocese of Detroit.
  • Recruit and oversee marketing freelancers and contractors to support the in-house marketing team.
  • Monitor and evaluate the performance of freelancers, ensuring high-quality and timely completion of deliverables.
  • Manage contracts, budgets, and payments for freelance and contract work.
  • Build and maintain a network of reliable and talented freelance content creators.
  • Collaborate with the Client Services and Event Manager to develop, present, and execute marketing plans.
  • Develop and implement strategic departmental goals aligned with organizational objectives.
  • Use analytics tools to track and measure the effectiveness of marketing campaigns and strategies.
  • Generate monthly reports on key metrics, campaign performance, and ROI.
  • Use data insights to inform and optimize future marketing strategies.
Requirements
  • Proven experience in multi-channel and digital marketing with a track record of developing and executing successful marketing strategies.
  • Proficiency in digital marketing tools and platforms, such as Google Analytics, SEO tools, CRM systems, and social media management tools.
  • Passionate about contributing to the mission of the Catholic Church as a servant leader in the Archdiocese of Detroit.
  • Must be willing to work on a flexible schedule, including occasional nights and weekends.
  • Bachelor's degree in marketing, communications, business administration, or a related field.
  • Minimum five years of experience in marketing.
  • Minimum of three years of experience managing direct reports, cross-department teams, external contractors, and vendors.