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Director of Enrollment Management Marketing and Communications

1 month ago

Detroit, Michigan, United States Wayne State Full time
Job Summary

Wayne State University is seeking a highly experienced Director of Enrollment Management Marketing and Communications to lead its marketing efforts for undergraduate admissions and graduate programs. The successful candidate will oversee all marketing activities, develop and implement strategic communication plans, and collaborate with various university stakeholders to achieve enrollment goals.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to enhance enrollment and student engagement
  • Collaborate with graduate programs to develop and implement marketing plans
  • Lead the Enrollment Management communications team and manage staff
  • Develop and manage budgets for marketing initiatives
  • Monitor and analyze data to assess the effectiveness of marketing efforts
Requirements
  • Bachelor's degree in Marketing, Communications, or related field
  • Master's degree preferred
  • Minimum 5 years of experience in marketing and communications, with a focus on higher education
  • Proven track record of developing and executing successful marketing campaigns
  • Strong leadership and team management skills
  • Excellent communication and interpersonal skills
What We Offer
  • A competitive salary and benefits package
  • A dynamic and supportive work environment
  • The opportunity to work with a talented team of professionals
  • Professional development opportunities