Marketing Director

4 weeks ago

Detroit, Michigan, United States Rock Family of Companies Full time

The Rock Family of Companies is a dynamic organization with a diverse range of businesses, including fintech, sports, entertainment, real estate, and more.

We're united by our culture – a drive to find a better way that fuels our commitment to our clients, our community, and our team members.

We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed.

As a Marketing Manager, you'll have direct oversight of strategy, partnership development, activation, and measurement of Rocket B2B across our broker, real estate, and strategic partnership portfolio.

You'll work with senior leadership and agency partner(s) to lead strategic framework, evaluation, and negotiation of sponsorship contracts and activations.

You'll also serve as the team key point of contact across internal Integrated Marketing Communications team, Banking, Business Development, etc.

About the Role

Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives

Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences

Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance

Collaborate with internal teams, agency teams, and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans

Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints

Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities

Build and maintain relationships with internal stakeholders, external partners, industry influencers, and media outlets to enhance brand visibility, credibility, and market presence

About You

Minimum Qualifications:

5 years of experience in a marketing role or at an advertising agency or equivalent experience

Bachelor's degree in marketing or a related field, or equivalent competency

Knowledge of project management principles

Experience in marketing automation

Preferred Qualifications:

Advanced knowledge of the principles, practices, and techniques of marketing strategies

Advanced knowledge in analyzing and interpreting marketing-related data

Advanced knowledge in growing a brand and products through integrated marketing programs

What You'll Get

Our team members fuel our strategy, innovation, and growth, so we ensure the health and well-being of not just you, but your family, too. We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life.

We are proud to offer eligible team members perks and health benefits that will help you have peace of mind.

Simply put:

We've got your back. Check out our full list of Benefits and Perks

About Us

Rocket Mortgage was founded in 1985. Today, we're a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools, and resources empower our clients to achieve their homeownership dreams.

We're known as experts in the mortgage industry, but we're also innovators – we strive to create the best experiences for our clients from beginning to end.

We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.

Apply today to join a team that offers career growth, amazing benefits, and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time.

Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status, or any other characteristic protected by state or federal law.

The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, The Pulse, at

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse,

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