Marketing Director

1 month ago

Detroit, Michigan, United States Rocket Mortgage Full time
About the Role

As a Marketing Manager at Rocket Mortgage, you will be responsible for developing and executing integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives. You will work closely with senior leadership and agency partners to lead strategic framework, evaluation, and negotiation of sponsorship contracts and activations. Additionally, you will serve as the key point of contact across internal Integrated Marketing Communications team, Banking, Business Development, etc.

Key Responsibilities:
  • Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives
  • Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences
  • Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance
  • Collaborate with internal teams, agency teams, and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans
  • Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints
  • Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities
  • Build and maintain relationships with internal stakeholders, external partners, industry influencers, and media outlets to enhance brand visibility, credibility, and market presence
About You

Minimum Qualifications:
  • 5 years of experience in a marketing role or at an advertising agency or equivalent experience
  • Bachelor's degree in marketing or a related field, or equivalent competency
  • Knowledge of project management principles
  • Experience in marketing automation
Preferred Qualifications:
  • Advanced knowledge of the principles, practices, and techniques of marketing strategies
  • Advanced knowledge in analyzing and interpreting marketing-related data
  • Advanced knowledge in growing a brand and products through integrated marketing programs
What You'll Get

Our team members fuel our strategy, innovation, and growth, so we ensure the health and well-being of not just you, but your family, too. We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.

About Us

Rocket Mortgage was founded in 1985. Today, we're a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools, and resources empower our clients to achieve their homeownership dreams. We're known as experts in the mortgage industry, but we're also innovators - we strive to create the best experiences for our clients from beginning to end. And we're not your typical employer. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits, and the chance to work with leading industry professionals.

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