Product Marketing Leader

4 days ago

Columbia, Maryland, United States Rekor Systems Inc Full time
Job Description

Transformative Impact in Transportation Technology

Rekor Systems Inc., a leading authority in intelligent infrastructure, is seeking a highly skilled Senior Product Marketing Manager to strengthen and communicate our transformative products position in the market. As a key member of our team, you will foster cross-functional collaboration, leverage customer journey insights, and translate deep technical and market expertise into compelling value propositions and marketing campaigns.

Key Responsibilities:

  • Develop multifaceted marketing programs for assigned portfolio based on the product roadmap and sales focus, ensuring effective communication of benefit and value to key personas.
  • Serve as a product and market subject matter expert, understanding customer use cases to help develop compelling product positioning and messaging by prospective buyer role.
  • Create content and messaging to execute needed marketing tactics, especially thought leadership tactics.
  • Build and maintain a catalog of sales enablement assets to support sales outreach and engagement throughout the buying journey, including demos, brochures, sales decks, etc.
  • Establish thought leadership within the market for assigned portfolio by building compelling product stories at key events, submitting award submissions, and speaking engagements, gathering and creating customer testimonials, case studies, and white papers, etc.
  • Define, monitor, and measure campaign effectiveness and performance in conjunction with Marketing Operations.
  • Train internal stakeholders on product messaging and marketing assets.
  • Represent Rekor Systems Inc. at customer engagements, such as sales and conferences, as needed.

Ideal Candidate:

A highly energetic and customer-focused individual with knowledge of and/or interest in the transportation technology industry and business acumen to deliver state-of-the-art cutting-edge technology solutions for our customers. You're looking for a progressive, entrepreneurial, fast-paced, vibrant, flexible working environment where you can pursue your career interests and achieve your full potential. You bring to the organization the following:

  • 6+ years' experience in Product Marketing, ideally at a B2B or B2G technology company.
  • Bachelor's degree in marketing or a related field preferred.
  • Outstanding written and verbal communications skills with the capacity to explain and translate complex technology concepts into simple and intuitive value-driven messaging.
  • Proven background in producing high-quality customer-facing content and field assets to strategically evangelize key messages, including articles, demos, webinars, videos, technical collateral, etc.
  • Demonstrated history of managing complex projects and executing marketing plans.
  • Experience working in a fast-paced, technical, entrepreneurial environment.
  • Experience navigating multiple stakeholders' needs to deliver on revenue goals.
  • Highly organized and able to prioritize and drive efficiency in your work to deliver on time in support of aggressive goals.
  • Self-motivated with a strong work ethic to be able to work independently with autonomy.

Preferred Knowledge, Skills, and Abilities:

  • Passion for writing.
  • Intellectual curiosity and bias for action.
  • Driven to make an impact with powerful messaging and collateral.
  • Self-confident with high energy.
  • Exceptional communication skills to foster positive business relationships.
  • Superior organizational and project skills; strong attention to detail.
  • Engaging presentation skills.
  • MS Office Suite proficiency.

Rekor Systems Inc. is an equal opportunity employer and welcomes applications from diverse candidates.

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