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Head of Growth Marketing Strategy

2 months ago

Columbia, Maryland, United States New York Times Full time
Position Overview:
The New York Times is in search of a Head of Growth Marketing Strategy to join our dynamic Growth Marketing team. This role is pivotal in driving subscription growth and revenue across our diverse product offerings.

Reporting directly to the Executive Director and Head of Growth Marketing, you will play a crucial role in enhancing conversion initiatives throughout our product range, focusing on subscription increases, upgrades, and reducing churn.

Key Responsibilities:

Strategic Vision Development:
Formulate data-driven strategies aimed at fostering business expansion. Collaborate with Product, Media, Creative, and Analytics teams to define and realize objectives. Influence product development and project timelines. Work alongside Strategy to identify new growth and revenue opportunities. Engage in brainstorming sessions to explore innovative ideas.


Marketing Excellence and Execution:
Lead teams in the comprehensive execution of acquisition and upsell initiatives across marketing and product platforms. Stay informed on trends and best practices across various channels in partnership with Media. Craft compelling creative briefs, provide insightful feedback, and utilize data and insights for performance assessment and optimization. Once campaigns are active, adeptly implement interventions and contribute to evaluations.


Insights, Testing, and Optimization:
Analyze performance data and conduct consumer/category research to identify key drivers for enhancing acquisition strategies and outcomes. Develop research briefs to uncover compelling value propositions, features, and messaging that encourage willingness to pay. Leverage a blend of data, intuition, and experience to influence product development. Collaborate with Product and Data & Analytics teams to design experiments aimed at improving conversion rates.

Talent Management:
Oversee direct reports and facilitate their professional growth. Foster a team culture that empowers colleagues to develop as integral members of our organization.

Commitment to Excellence and Curiosity:
Stay informed about our journalism. Achieve fluency in our mobile and web products. Remain current on cultural, business, and competitive trends and opportunities. Exemplify the values and behaviors of The New York Times. Contribute to a culture of skill enhancement and generously share best practices. Propose not only ideas but also actionable solutions. Maintain a results-oriented mindset.Basic Qualifications:


A minimum of 10 years of relevant experience in marketing, product marketing, or product management, with at least 4 years focused on driving impactful go-to-market strategies.

Proven success in leading campaigns that yield significant results across multiple metrics.

A solid understanding of the product development lifecycle and the ability to operate within product-led teams.

Direct experience in managing teams and senior stakeholders.

Preferred Qualifications:
Ability to work both independently and collaboratively.

Capacity to navigate both strategic planning and execution.

A strong drive for achieving results and taking ownership of challenges.

Enthusiasm for identifying and implementing new opportunities that lead to business and cultural impact.

The New York Times is dedicated to fostering a diverse and inclusive workforce that reflects the global community we serve. We believe that our journalism and the products we create benefit immensely from a variety of perspectives, which can only be achieved through diversity at all levels of our organization. We strongly encourage applications from women, veterans, individuals with disabilities, people of color, and gender nonconforming candidates.