Lead Marketing Strategist

2 weeks ago

Columbia, Maryland, United States Adtalem Global Education Full time
Company Overview
About Adtalem Global Education

Adtalem Global Education stands as a premier entity in post-secondary education, recognized for supplying professional talent to the healthcare sector.

Our mission is to educate and empower individuals with the expertise and capabilities necessary to become influential leaders within their communities, fostering a significant impact on public health and overall well-being.

By promoting equitable access to education, creating supportive environments for student success, and focusing on enhancing and diversifying the talent pipeline in healthcare, Adtalem is dedicated to cultivating a brighter future for both communities and the global landscape.

Adtalem encompasses several institutions, including the American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University.

For further details, please visit our website and follow us on professional networking platforms.
At Adtalem, we champion a culture rooted in collaboration, creativity, and innovation, which flourishes in a flexible work environment.

Work Arrangement: This position offers a hybrid work model for individuals residing within a specified distance from our office, requiring in-office attendance three days a week.

Position Overview
The Senior Marketing Specialist will join the paid media team responsible for managing comprehensive marketing initiatives for one of our educational institutions.

This team is dedicated to ensuring a robust return on investment from advertising expenditures across various channels, including digital and traditional media (TV, CTV, paid search, paid social, display, online video, streaming audio, and radio).

As a vital member of Adtalem's Marketing team, you will contribute to executing digital strategies aimed at generating inquiries and facilitating the inquiry-to-enrollment process.

In this capacity, you will explore innovative methods to engage a high-quality audience, enhance the digital experience, and drive revenue growth for the organization.

Key Responsibilities
- Collaborate with the team to formulate, implement, and assess media strategies that align with Adtalem's business goals.
- Partner with agency collaborators to develop and refine paid media plans that boost traffic, inquiries, new student enrollments, and revenue.
- Utilize data-driven insights and analytics in collaboration with the Analytics team to inform strategic decisions and optimize ROI across paid media channels.
- Coordinate with internal and agency teams for the seamless execution of media projects, ensuring timely collaboration among brand, creative, and operational units.
- Enhance processes and ensure adherence to paid media best practices.
- Optimize media channels through effective attribution, segmentation, and tailored studies.

Specific Duties
- Provide regular analysis of paid media campaigns.
- Manage paid media projects from inception to completion in collaboration with internal stakeholders.
- Oversee the execution of creative materials in the market, ensuring compliance with brand guidelines and legal approvals.
- Collaborate with agency, brand, and web teams to ensure alignment of landing pages with paid media creatives.
- Generate and automate reports as required for various teams.
- Conduct periodic reviews and updates of all assets and materials.
- Work with Agencies and Finance to monitor spending against budgets and ensure appropriate financial planning.
- Complete additional tasks as new opportunities arise.
- Engage in daily optimization efforts to achieve marketing objectives, including keyword expansion, ad copy creation and testing, landing page design and testing, and audience targeting.
- Conduct competitive research and stay informed on the latest media trends.
- Fulfill other duties as assigned and comply with all organizational policies and standards.

Qualifications
To succeed in this role, candidates must meet the following requirements:
- A bachelor's degree is mandatory.

- A minimum of 5 years of experience in marketing, specifically in paid media, with a focus on campaign development, optimization, and management using leading platforms such as Google, Bing, and Facebook.

- Proficiency in MS Office, particularly Outlook and PowerPoint, is essential.
- Strong organizational skills to manage multiple projects, coupled with excellent oral and written communication abilities.
- Experience with Salesforce and Microsoft PowerBi is advantageous.
- Demonstrated project management and communication skills.
- Familiarity with both offline and digital media.
- An innovative mindset, collaborative spirit, and effective communication skills.
- Ability to simplify complex topics for stakeholders.

Additional Information

In alignment with pay transparency regulations, the anticipated salary range for this position is between $53,520 and $93,918.

Actual compensation will be adjusted based on job-related factors permitted by law, including experience, training, geographic location, certifications, market factors, departmental budgets, and responsibilities.

Our Talent Acquisition Team is available to address any inquiries you may have, and we look forward to discussing your salary expectations.

This position offers a range of benefits, including:
- Health, dental, vision, life, and disability insurance
- 401k Retirement Program with a 6% employer match
- Participation in Adtalem's Flexible Time Off (FTO) Policy
- 12 Paid Holidays

For comprehensive information regarding our benefits, please visit our website.
We are an Equal Opportunity Employer, welcoming applications from individuals of diverse backgrounds including minorities, women, individuals with disabilities, and those identifying with various gender identities and sexual orientations.

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