Marketing Strategy Senior Specialist

1 week ago

Columbia, Maryland, United States Adtalem Global Education Full time
Company Overview
About Adtalem Global Education


Adtalem Global Education stands as a prominent leader in the realm of post-secondary education and is a key provider of professional talent within the healthcare sector.

Our mission is to educate and empower students, equipping them with the essential knowledge and skills to emerge as leaders in their communities, thereby making a significant impact on public health and well-being.

By ensuring equitable access to education, fostering environments that promote student success, and focusing on the expansion and diversification of the talent pipeline in healthcare, Adtalem is committed to building a brighter future for communities and the world.


As the parent organization of esteemed institutions such as the American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University, we invite you to learn more about us.


Work Environment


Adtalem embraces a culture of collaboration, creativity, and innovation, which flourishes through flexible working arrangements.

HYBRID – For those residing within 50 miles of Adtalem offices, this role offers a hybrid work model, requiring in-office presence three days a week (Tuesday, Wednesday, Thursday), with the remaining days available for remote work.

Position Overview
Opportunity at a Glance


This role is centered on generating and sustaining positive visibility for the University through the development of impactful marketing initiatives.

The incumbent will assist in formulating strategic marketing plans aligned with the University’s objectives, executing tactics as directed by the marketing director.

Key Responsibilities
  • Contribute to the development of marketing strategies and identify opportunities to enhance brand outreach to diverse audiences.
  • Collaborate with the agency of record to create print advertisements, marketing materials, and direct mail campaigns.
  • Support search engine optimization efforts and maintain updated online content.
  • Assist in the production of University promotional videos.
  • Develop and maintain information seminar presentations and other executive presentations as assigned.
  • Oversee the partnership with the fulfillment center and manage inventory.
  • Complete additional duties as assigned and adhere to all policies and standards.
Qualifications
  • Bachelor's Degree in Marketing is required.
  • A minimum of 5 years of recent experience in planning, creating, and executing direct marketing and online advertising campaigns is essential.
  • Proficiency in MS Office, particularly Outlook and PowerPoint, is crucial.
  • Demonstrated organizational skills to manage multiple projects effectively, along with strong oral and written communication skills.
Additional Information

In accordance with pay transparency laws, the expected salary range for this position is between $53,520 and $93,918. Actual compensation will be adjusted based on job-related factors permitted by law, including experience, training, geographic location, licensure, certifications, market conditions, departmental budgets, and responsibilities.

Our Talent Acquisition Team is available to address any inquiries you may have, and we look forward to discussing your salary expectations.

Benefits

Adtalem offers a comprehensive suite of benefits, including:
  • Health, dental, vision, life, and disability insurance
  • 401k Retirement Program with a 6% employer match
  • Participation in Adtalem's Flexible Time Off (FTO) Policy
  • 12 Paid Holidays

For further details regarding our benefits, please visit our website.

Adtalem is an Equal Opportunity Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.

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