North America B2B Outbound Marketing Manager
3 days ago
Lenovo is seeking a highly skilled and results-driven B2B Outbound Marketing Manager to join our dynamic marketing team. This team member will be responsible for developing, implementing, and managing sophisticated email marketing strategies and automation workflows to drive engagement, conversion, and customer retention.
Key Responsibilities:- Develop and execute comprehensive email marketing strategies to drive customer acquisition, retention, and engagement.
- Work with the marketing team and third-party agencies to develop nurturing programs that move prospects and leads through the buying process and create promotional or campaign emails.
- Shape and execute the strategic email roadmap, establishing strategies and priorities for the development and enhancement of email content.
- Oversee email marketing campaigns from end to end, including marketing calendar management, building workflows, creating automated campaigns, A/B segmentation, targeting, production, and lead nurturing.
- Ensure the successful configuration, implementation, and maintenance of all marketing programs within Marketo.
- Design and implement strategic drip campaigns to nurture leads and enhance customer engagement.
- Implement personalization and segmentation strategies to optimize overall email performance.
- Own and curate the marketing database to ensure the org's universe of prospects is constantly growing and highly accurate, automating processes where necessary.
- Analyze performance data and recommend optimizations to efficiently meet goals.
- Maintain analytics and report insights to internal partners and leadership, developing detailed and summarized reporting on campaign performance.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 4+ years of experience in email marketing and marketing automation.
- Proficiency with Marketo Engage.
- Strong understanding of email best practices and lead scoring methodologies.
- Experience managing and building retention strategies.
- Knowledge of email environments (Firefox, Safari, and Chrome) and experience with test planning and A/B test strategies.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Strong project management skills and ability to work effectively with cross-functional teams.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Creative thinker with a keen eye for detail.
- Excellent written and verbal communication skills.
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