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Marketing Automation Director

2 months ago

Foster City, California, United States Gilead Sciences Full time
About the Role

Gilead Sciences is seeking a highly skilled Marketing Automation Director to join our team. As a key member of our Digital Marketing Operations team, you will be responsible for designing and implementing marketing automation campaigns that drive customer engagement and conversion.

Key Responsibilities
  • Design and implement marketing automation campaigns using Salesforce Marketing Cloud to drive customer engagement, lead generation, and sales.
  • Develop and implement both short-term and long-term roadmaps for improving marketing automation capabilities.
  • Stay abreast of changes to customer communication and privacy laws to manage customer data in a compliant way.
  • Create complex customer journeys with trigger-based automation campaigns and develop personalized content for email, social media, SMS, and other media channels.
  • Collaborate with Digital Marketing Operations Business Partners to ensure campaigns are aligned with the overall marketing strategy and business objectives.
  • Analyze campaign performance and provide recommendations to improve campaign effectiveness and ROI.
  • Stay up-to-date with the latest marketing automation trends, best practices, and technologies.
  • Manage outsourced resources on delivering the operational tasks.
Requirements
  • Bachelor's Degree and Ten Years' Experience
  • Masters' Degree and Eight Years' Experience
  • Ph.D. and Six Years' Experience
Preferred Qualifications
  • Proven track record of designing and implementing successful marketing automation campaigns that drive customer engagement, lead generation, and sales conversion.
  • Strong knowledge of Salesforce Marketing Cloud and/or other marketing automation platforms, email marketing, SMS, push notifications, and other digital channels.
  • Any of the following certifications a plus:
    • Salesforce Marketing Cloud Admin
    • Salesforce Marketing Cloud Consultant
    • Salesforce Marketing Cloud Email Specialist
  • Experience with A/B testing and campaign optimization techniques.
  • Experience in managing outsourced resources and collaborating with cross-functional teams.
  • Knowledge of regulatory requirements related to US pharmaceutical marketing, including FDA regulations and guidelines.
  • Direct experience running marketing campaigns through a US biotech/pharma regulatory review process is a plus.
  • Excellent communication and interpersonal skills.
  • Strong analytical skills and attention to detail.
  • Ability to work in a fast-paced environment, multitask, and prioritize workload.
  • Excellent project management and organizational skills.
  • Ability to work collaboratively with cross-functional teams and manage multiple priorities in a fast-paced environment.
  • Experience working with pharmaceutical, or biotech industries is a plus.
People Leader Accountabilities
  • Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.
  • Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
  • Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.