Marketing Analytics Director

3 weeks ago


Foster City, California, United States Gilead Sciences Full time

About the Role:

We are seeking a highly skilled Marketing Analytics Director to join our dynamic team at Gilead Sciences. As a key member of our HIV Integrated Insights team, you will be responsible for developing and implementing marketing analytics strategies to drive business growth and optimize media performance.

Key Responsibilities:

  • Develop and execute marketing analytics plans to measure and optimize media quality and performance.
  • Collaborate with cross-functional teams to gather and analyze data from digital media campaigns.
  • Define campaign objectives, establish KPIs, and develop comprehensive performance metrics and reporting frameworks.
  • Manage relationships with media agencies and third-party measurement partners to ensure accurate data capture and analysis.
  • Provide actionable, data-driven insights to optimize media campaigns, enhance ROI, and refine audience targeting and segmentation strategies.

Requirements:

  • 8+ years of experience in marketing analytics, digital analytics.
  • Strong experience in marketing mix modeling (MMM), multi-touch attribution (MTA), digital and web analytics, A/B testing, and media performance analysis.
  • Proven history of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities.
  • Experience in Pharmaceutical or Biotech industry is desirable.

What We Offer:

Gilead Sciences is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades. We are committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis, and cancer. As a member of our team, you will have the opportunity to work on cutting-edge projects and contribute to our mission of creating a healthier world for all people.



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