Marketing Analytics Director

4 weeks ago

Foster City, California, United States BioSpace, Inc. Full time
Marketing Analytics Director Job Description

We are seeking a highly skilled Marketing Analytics Director to join our dynamic team at BioSpace, Inc. The ideal candidate will possess a robust background in marketing analytics, with specific expertise in marketing mix modeling (MMM), multi-touch attribution (MTA), digital and web analytics, A/B testing, and media performance analysis.

In this role, you will work collaboratively with cross-functional teams to gather and analyze data from digital media campaigns, aiming to measure and optimize media quality and performance. You will be responsible for defining campaign objectives, establishing KPIs, and developing comprehensive performance metrics and reporting frameworks.

Your responsibilities will also include managing relationships with media agencies and third-party measurement partners to ensure accurate data capture and analysis. Leveraging your expertise in data analytics, you will provide actionable, data-driven insights to optimize media campaigns, enhance ROI, and refine audience targeting and segmentation strategies.

Key Responsibilities:
  • Be a strategic partner to internal stakeholders in defining key business questions that align to brand objectives.
  • Develop measurement approach to analyze and optimize media performance.
  • Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks.
  • Design and implement MMM strategies to measure and optimize the effectiveness of marketing spend across traditional and digital channels.
  • Drive adoption of MTA frameworks to accurately attribute marketing outcomes to different touchpoints in the customer journey.
  • Develop test and learn strategies across channels and socialize results within the organization.
  • Oversee the analysis of digital marketing campaigns and provide actionable insights to enhance customer engagement, optimize conversion rates, and improve overall digital performance.
  • Be a strategic partner in report creation and presentations to key stakeholders, providing insights into campaign performance and opportunities for optimization.
Requirements:
  • 8 or more years working experience in marketing analytics, digital analytics.
  • Bachelor's degree in quantitative field such as Business, Marketing, Statistics or Economics preferred.
  • Experience with media and digital data sources is required.
  • Proven history of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities.
  • Experience in Pharmaceutical or Biotech industry is desirable, as is a solid understanding of principles relating to the area of functional specialization.

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