Marketing Demand Generation Leader

3 weeks ago

Foster City, California, United States Conviva Full time

Drive Growth and Innovation at Conviva

Conviva is the leading provider of operational data platforms for digital customer experiences. We're seeking a seasoned marketing demand generation leader to join our team and drive growth through high-quality leads and effective sales funnel nurturing.

Key Responsibilities:

  • Develop and execute comprehensive demand generation strategies to achieve revenue targets.
  • Establish and optimize lead generation campaigns across multiple channels, including events, content marketing, social media, and digital.
  • Utilize marketing automation tools to nurture leads, track engagement, and measure campaign effectiveness.
  • Collaborate with the content team to develop compelling content that resonates with our target audiences and drives lead generation.
  • Analyze campaign performance to identify trends, insights, and areas for improvement, and provide regular updates to senior management.
  • Manage the demand generation budget to ensure efficient allocation of resources and achieve the best return on investment.
  • Hire, lead, mentor, and develop a high-performing marketing demand generation team.

Requirements:

  • 10+ years of experience in demand generation in B2B SaaS companies.
  • Experience working with hypergrowth companies journeying through the start-up to IPO-phase.
  • Proven success establishing and executing demand generation programs and delivering measurable outcomes.
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • Innovative thinker with a passion for developing creative marketing strategies.

About Conviva

Privately held, Conviva is headquartered in Silicon Valley, California, with offices and people around the globe. We're revolutionizing how businesses understand customer experience and engagement, maximizing satisfaction, conversion, and revenue. If you're passionate about driving growth and innovation, we'd love to hear from you.

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