B2B Marketing Coordinator

2 weeks ago


Topeka, Kansas, United States Kansas Action for Children Full time
Position Overview:

Kansas Action for Children is seeking a dynamic B2B Marketing Coordinator to join our innovative team. This role is designed for a marketing professional with a minimum of three (3) years of experience, who possesses a comprehensive understanding of marketing strategies and best practices.

Key Responsibilities:
As a B2B Marketing Coordinator, you will:

  • Oversee the management of marketing projects, ensuring timely communication of updates to stakeholders and managing interdepartmental dependencies.
  • Create and design digital marketing materials using tools like Canva for various campaigns, including paid social media advertising and partnerships.
  • Maintain an organized asset library containing original and stock images, branded content, and videos.
  • Coordinate website updates and manage requests for changes.
  • Develop templates for marketing documents such as case studies, presentations, and infographics to support both internal and external initiatives.
  • Organize and manage webinars and marketing events, whether virtual or in-person.
  • Regularly post engaging content on social media platforms, respond to inquiries, and guide potential leads to appropriate resources.
  • Analyze campaign performance through A/B testing and data reporting to enhance lead generation effectiveness.
  • Assist with financial processes, including invoice reconciliation and purchase order management.
  • Create and optimize paid search advertisements, enhance website SEO, and develop valuable email content for outreach.
  • Monitor and report on key performance indicators (KPIs) related to marketing initiatives, such as lead generation and conversion rates.
  • Build and nurture relationships with external partners and vendors to support marketing efforts and broaden outreach.

Qualifications:
The ideal candidate will have:

  • A minimum of three (3) years of marketing experience.
  • Strong project management capabilities.
  • Basic proficiency in Google Ads, LinkedIn Ads, and social media marketing.
  • Intermediate proficiency with email marketing platforms, preferably Pardot.
  • Familiarity with Google Analytics 4.
  • Excellent organizational skills and attention to detail.
  • Exceptional written and verbal communication skills.
  • Ability to collaborate effectively and build strong working relationships.

Work Environment:
This position is remote and open to candidates across various locations.

Compensation and Benefits:
Kansas Action for Children offers a competitive salary and a comprehensive benefits package, including health benefits, retirement contributions, and paid time off.


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