Marketing Specialist

2 weeks ago


Topeka, Kansas, United States Hickory's Smokehouse Full time
Position Overview:


Are you a creative individual with a strong entrepreneurial spirit? Do you have a passion for enhancing guest experiences while being exceptionally organized and efficient? If you possess comprehensive knowledge of the marketing spectrum and a love for the hospitality industry, this opportunity may be the perfect fit for you.


As a vital member of our team, you will play a key role in driving the growth of an exciting and expanding restaurant brand.


Key Responsibilities:


In this role, you will report directly to the Marketing Manager and will be responsible for:

  • Developing and managing localized marketing strategies, from initial planning through to execution and subsequent analysis.
  • Conducting monthly evaluations of marketing initiatives to assess effectiveness and formulate actionable plans.
  • Identifying new business opportunities through networking, local market knowledge, and collaboration with restaurant teams.
  • Collaborating with the broader marketing team to create and implement an annual marketing calendar featuring engaging content, promotions, and updates across various platforms.
  • Assisting the Social Media Manager in generating ideas to enhance our social media presence and creating localized content with restaurant teams.
  • Creating blog posts and local event write-ups, including copywriting and building content using WordPress.
  • Overseeing daily website management (WordPress) to ensure timely updates reflecting local activities.
  • Acting as a brand ambassador, ensuring uniformity across all marketing communications.

Essential Qualifications:
  • Strong organizational and time management skills.
  • Experience in monthly activity reporting.
  • A diligent work ethic with the ability to handle multiple tasks simultaneously.
  • A genuine passion for food and dining experiences.
  • A valid driving license and access to a vehicle.

Preferred Qualifications:
  • Familiarity with CRM systems and customer segmentation.
  • Experience in website management (WordPress or similar CMS) and PPC advertising (AdWords & Pmax).
  • Knowledge of social media management, both organic and paid (Facebook, Twitter, Instagram, LinkedIn, etc.).
  • Understanding of SEO practices, both organic and paid.

Desired Attributes:
  • A vibrant personality with charm and enthusiasm.
  • Creative thinker who can articulate ideas effectively.
  • A valid marketing qualification with a minimum of 18 months of relevant experience.
  • Preferably knowledgeable about marketing within the restaurant and hospitality sectors.
  • Ability to thrive under pressure and respond proactively.
  • Excellent team player, capable of communicating across all levels and sharing expertise.
  • Focused on delivering exceptional guest experiences through innovative local marketing.
  • Willingness to work flexible hours, including weekends and evenings as required.
  • Commitment to traveling to various restaurant locations and holding a full UK driving license.

What We Offer:


As a Marketing Coordinator at Hickory's, you will enjoy:

  • A 25% discount for you and five friends at all our restaurants, increasing to 50% for loyal service.
  • Recognition as part of the No.1 business in the "Top 100 Best Companies to Work For in the UK 2022".
  • A complimentary meal for you and your friends on your birthday.
  • Outstanding training and career advancement opportunities through The Hickory's Academy.
  • Access to qualification opportunities while employed (up to A Level and Degree level equivalent).
  • Complimentary BBQ/team meals and authentic beverages during shifts.
  • Christmas Day off each year.
  • Paid leave for significant life events (e.g., wedding day, child's first day at school, moving into a new home).
  • A commitment to work-life balance through our Red Zone initiative.
  • Up to £500 for referring a friend.
  • Opportunities to engage in charitable activities through Cash for Kids.
  • Support from Wellbeing Champions in each restaurant.
  • 24-hour access to our wellness program.
  • Numerous enrichment opportunities, including potential trips to the Deep South.


If you find this opportunity appealing and wish to contribute to the success of Hickory's Smokehouse as a Marketing Coordinator, we encourage you to explore this role further.



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