Customer Marketing Product Lead

2 weeks ago

Katy, Texas, United States Academy Sports + Outdoors Full time
Product Manager - Customer Marketing

Qualifications:

  • Bachelor's degree in a relevant discipline or equivalent experience in a related field is essential.
  • Proficient in project management methodologies.

Professional Experience:

  • 3-6+ years of experience in Product Management, ideally within B2B marketing technology, omnichannel digital retail, or CRM systems.
  • 3-6+ years of experience in Product Development for consumer-facing platforms, email service providers, CRM systems, or digital products, preferably in Omnichannel retail, with a proven history of launching new product features successfully.

Core Competencies:

  • Entrepreneurial mindset; advocates for innovative ideas based on insights and metrics; possesses the confidence and expertise to take ownership of the product and drive results.
  • Strong passion for user-centered design; dedicated to research, competitive analysis, user/stakeholder feedback, analytics, and impartial recommendations in a collaborative setting.
  • Effective leadership; capable of guiding and motivating the team to achieve objectives, inspiring others to think creatively, and understanding group dynamics to achieve desired outcomes.
  • Exceptional communication skills: adept at presenting, persuading, and influencing decisions that advance the business.
  • Ability to cultivate effective relationships and partnerships with internal and external stakeholders.
  • Robust project management capabilities with the ability to juggle multiple priorities and objectives.
  • In-depth technical knowledge with the ability to communicate effectively with engineering teams and comprehend technical trade-offs.
  • Organizational skills with a keen attention to detail, capable of meeting critical deadlines in a high-volume, fast-paced environment.
  • Execution-oriented; able to maintain focus and inspire others to operate efficiently.
  • Diverse background enabling cross-functional collaboration between design, engineering, and marketing.
  • Familiarity with JIRA or similar project management tools is advantageous but not mandatory.
  • Experience with Agile methodologies and principles.
  • Proficient in data analytics tools.

Key Responsibilities:

  • Develop and oversee a product roadmap for the Customer Marketing team, ensuring a comprehensive understanding of customer needs, product requirements, and the competitive landscape.
  • Define, design, and lead the development and management of features and functionalities for customer marketing experiences and technologies.
  • Achieve outcomes through collaboration with key stakeholders across the organization, including information technology and external vendor partners.
  • Establish and benchmark KPIs for business case development and prioritization.
  • Work alongside other product managers, solutions architects, and enterprise support functions to ensure seamless integration of customer marketing technology with broader enterprise systems.
  • Manage the roadmap effectively, balancing enhancements, new capabilities, and strategic technology requirements for maximum impact delivered on schedule and within budget.
  • Continuously assess and report on KPIs to identify opportunities for innovation and improvement.
  • Define business requirements, craft user stories, and maintain a prioritized backlog to support the roadmaps and business goals.
  • Collaborate with the Quality Assurance team and User Acceptance Testers to ensure that the delivered product aligns with business objectives and launch criteria.
  • Conduct pre/post-launch analyses to evaluate and report on product performance metrics.
  • Gain a thorough understanding of the company's policies, procedures, and safety regulations.
  • Responsibilities may evolve; team members may be required to undertake additional duties as assigned.

Physical Requirements & Attendance:

  • Maintain an acceptable level of hearing and vision to perform job responsibilities.
  • Comply with company work hours, policies, procedures, and professional conduct standards.
  • Regular attendance is mandatory.

This job posting outlines the essential qualifications and responsibilities of a Product Manager in the Customer Marketing domain. If you are enthusiastic about driving product development and managing customer marketing experiences, this role presents an exciting opportunity to demonstrate your expertise and contribute to the success of the organization.

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