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Customer Marketing Product Lead

2 months ago

Katy, Texas, United States Academy Sports + Outdoors Full time
Product Manager - Customer Marketing

Education Requirements:

  • Bachelor's degree in a relevant discipline or equivalent experience in a related field is essential.
  • Proficiency in project management techniques is required.

Professional Experience:

  • 3-6+ years of experience in Product Management, ideally within B2B marketing technology, omnichannel digital retail, or CRM systems.
  • 3-6+ years of experience in Product Development for consumer-facing platforms, email service providers, CRM systems, or digital products, preferably in the Omnichannel retail sector, demonstrating a successful history of launching new product features.

Key Skills:

  • Entrepreneurial mindset; advocates for innovative ideas based on insights and metrics; possesses the confidence and expertise to effectively manage the product and achieve results.
  • Strong passion for user-centered design; dedicated to research, competitive analysis, user/stakeholder feedback, analytics, and impartial recommendations in a collaborative setting.
  • Effective leadership; capable of guiding and motivating the team to drive progress, inspire broader thinking, and navigate group dynamics to achieve desired outcomes.
  • Exceptional communication abilities: skilled in presenting, pitching, and influencing decisions that advance business objectives.
  • Ability to build strong relationships and partnerships with internal and external stakeholders.
  • Robust project management capabilities with the aptitude to manage multiple tasks and prioritize goals.
  • In-depth technical knowledge with the ability to communicate effectively with engineering teams and comprehend technical trade-offs.
  • Organizational skills with meticulous attention to detail, capable of meeting critical deadlines in a fast-paced environment.
  • Execution-oriented; focused on motivating others to perform efficiently.
  • Diverse background with the ability to relate across design, engineering, and marketing disciplines.
  • Familiarity with JIRA or similar project management tools is preferred but not mandatory.
  • Experience with Agile methodologies and principles.
  • Proficient in data analytics tools.

Responsibilities:

  • Develop and oversee a product roadmap for the Customer Marketing team, ensuring a comprehensive understanding of customer needs, product requirements, and the competitive landscape.
  • Define, design, and lead the development and management of features and functionalities for customer marketing experiences and technologies.
  • Achieve results through collaboration with key stakeholders across the organization, including IT and external vendors.
  • Establish and benchmark KPIs for business case development and prioritization.
  • Work in partnership with other product managers, solutions architects, and enterprise support functions to ensure seamless integration of customer marketing technology with broader enterprise systems.
  • Manage the roadmap effectively, balancing enhancements, new capabilities, and strategic technology needs for maximum impact delivered on schedule and within budget.
  • Continuously assess and report on KPIs to identify opportunities for innovation and improvement.
  • Define business requirements, create user stories, and maintain a prioritized backlog to support roadmaps and business objectives.
  • Collaborate with the Quality Assurance team and User Acceptance Testers to ensure that the delivered product meets business objectives and launch criteria.
  • Conduct pre/post-launch analyses to evaluate and report on product performance metrics.
  • Gain a thorough understanding of the company's policies, procedures, and safety regulations.
  • Additional duties may be assigned as necessary.

Physical Requirements & Attendance:

  • Must possess acceptable hearing and vision levels to perform job responsibilities.
  • Adhere to company work hours, policies, procedures, and professional conduct standards.
  • Regular attendance is mandatory.

This job description provides a comprehensive overview of the requirements and responsibilities for a Product Manager in the Customer Marketing domain. If you are dedicated to driving product development and managing customer marketing experiences, this position presents an excellent opportunity to leverage your skills and contribute to the success of the organization.