Communications Director

2 weeks ago


Minneapolis, Minnesota, United States COPAL Full time
About COPAL

COPAL, Communities Organizing Latine Power and Action, is a member-based organization dedicated to improving the quality of life for Latine families. Grounded in the Principles of Jemez, COPAL fosters meaningful relationships that transcend identity and geographical boundaries.

Our Vision

COPAL envisions a Minnesota where everyone lives with dignity and respect. We strive to mobilize people to bring about transformation and lead social, political, and economic change.

Why You'll Love Working Here

Our greatest asset is the dedication and commitment of our board, staff, members, and interns, as well as our valued volunteers, partners, coalition members, and leaders of the Latine community. With a clear mission and vision, we can make a meaningful impact.

What We Offer
  • $85,000 - $90,000 annual salary range
  • Generous Paid Time Off (PTO), plus 8 paid holidays per year and 2 floating holidays
  • Competitive health plan with BlueCross, BlueShield of MN, dental, and vision insurance offerings
  • Health Savings Account (HSA) employer-paid life and AD&D insurance with the option for additional coverage
  • Employer-paid short- and long-term disability insurance
  • Agency-sponsored retirement plan with 4% employer match and immediate vesting, plus a 2% employer contribution after one year of service
About the Role

This position works in-person during normal business hours and may include evening and/or weekend hours. You will also travel to and from community settings, as well as shelters and the homes of program participants and their families.

Responsibilities
  • Develop and implement marketing and communications strategies to support COPAL's programs and mission
  • Oversee the website, radio station, radio podcasts, video production, and social media presence to ensure strategic alignment and impactful messaging
  • Supervise design and graphic elements to maintain brand consistency and messaging
  • Develop and maintain a comprehensive communications schedule, with flexibility to adjust based on evolving organizational needs and strategic objectives
  • Serve as media point of contact, including drafting press releases, media kits, organizing press conferences, and managing media interviews and inquiries
  • Manage the communications budget, authorizing expenditures, and ensuring financial activities align with organizational goals
  • Regularly analyze marketing and communication metrics to assess the effectiveness of strategies and provide data-driven recommendations for improvement
  • Produce and distribute external communications materials, including signage and displays
  • Develop and maintain positive relationships with neighborhood businesses and organizations to enhance visibility, support audience development, and increase community engagement
  • Represent the organization at media and community events and pursue opportunities to increase local, regional, and national visibility
  • Maintain press and public relations mailing lists to facilitate effective media outreach
  • Oversee team members in Minneapolis and Chicago and manage international contracts with communications consultants
  • Manage employee and team performance and oversee the hiring process for positions within this team
Requirements
  • 5+ years of experience managing and supervising communications teams
  • Degree in communications, marketing, or another relevant field, or an equivalent combination of education and work experience
  • Previous experience supervising part-time/contract staff and volunteers
  • Previous experience drafting and executing communication strategies, tools, products, and processes using a culturally sensitive, diverse, and inclusive lens
  • Previous experience in managing media relations, including proactive outreach and crisis communications
  • Previous experience with managing budgets and ensuring resources are allocated effectively
  • Expertise in digital marketing and communication
  • Strong computer skills with knowledge of Microsoft Office, Adobe Design Programs, website maintenance, typography, layout, and general design concepts
  • Excellent bilingual Spanish/English verbal and written communications skills
  • Ability to make quick decisions, exercising sound judgment regarding communications
  • Ability to manage time effectively, prioritize, and meet deadlines
  • Ability to work independently and with limited supervision
  • Highly detail-oriented and organized
  • Valid driver's license, access to reliable transportation, and ability to meet COPAL's driving record requirements


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