Multimedia Sales Manager
6 days ago
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We strive for excellence in our industry. Through continuous innovation and the adoption of the latest technology, we focus on the development of our employees to ensure they have the skills and knowledge needed to succeed.
Job Summary:
WKYT-TV has an exciting opportunity for a strong leader with a positive mindset to join our team. We are seeking a Multimedia Local Sales Manager who will work with our local sales team to achieve sales revenue goals and build and maintain client relationships using our multi-platform advertising solutions.
The Multimedia Local Sales Manager will lead, coach, and mentor a strong local sales team and help local and regional businesses grow with digital and broadcast strategies.
Duties and Responsibilities:
- Collaborate with the management team to achieve company objectives and station goals.
- Motivate the local sales team to achieve digital and broadcast revenue goals.
- Manage, direct, and train a team of veteran local Account Executives to maximize their performance.
- Recruit, hire, and train Business Development Representatives to join our sales team.
- Negotiate ratings, rates, and budgets with clients.
- Develop new business for the station using all available platforms, including broadcast, digital, mobile, and sponsorships.
- Assist in developing New Local Direct business using all available platforms.
- Maintain professional working relationships with clients.
- Maintain positive interaction with Sales Operations personnel.
- Interface with operational systems such as Wide Orbit and Matrix.
- Oversee accounts receivable and credit policies.
- Assist in the development of pricing packaging to meet the needs of both clients and the station.
- Assist in the management of inventory.
- Accurately forecast sales revenue for the team.
Qualifications and Requirements:
- Minimum 3-5 years of experience in Digital Advertising Sales.
- Minimum of 3 years of experience in Broadcast Sales Management.
- Effective leadership skills, including the ability to influence, train, and motivate individuals and teams.
- Excellent verbal and written communication and presentation skills.
- Strong teamwork and collaboration skills.
- Proven ability to multi-task in a fast-paced environment.
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