Lead Pricing Strategist

1 week ago

Columbia, South Carolina, United States Crain Communications Full time

Position Overview

Crain Communications is seeking a Senior Pricing Manager to spearhead the development, management, and enhancement of subscription pricing strategies, packaging solutions, and competitive analysis. This role is crucial in delivering actionable insights aimed at maximizing Average Revenue Per User (ARPU) across Crain's diverse portfolio of esteemed brands, including Ad Age, Automotive News, Crain's City Brands, Global Polymer Group, Modern Healthcare, and Pensions & Investments.

In this pivotal position, you will be instrumental in refining our subscription pricing to drive revenue growth among both new and existing audiences while ensuring subscriber retention. This opportunity is ideal for a data-driven marketer with a strong background in constructing models and implementing innovative pricing strategies within retail, e-commerce, or subscription-based environments. You will possess a unique blend of advanced technical, analytical, and strategic capabilities, enabling you to collaborate effectively with both internal and external teams to launch new pricing initiatives. A key aspect of this role involves direct management of an external vendor, making prior experience in vendor management and collaborative execution essential for success.

If you are a proactive self-starter with an entrepreneurial mindset who thrives on taking ownership from conception through execution and analysis, this role offers you the chance to make a significant impact on a growing business and influence its trajectory for years to come.

Key Responsibilities

Pricing Optimization:

Lead strategic planning, execution, and analysis in collaboration with stakeholders across marketing, technology, editorial, and project management to establish pricing structures by brand and segment. Serve as a subject matter expert, providing guidance and best practices for the Acquisition, Retention, and Corporate Sales teams. Directly manage pricing vendors, overseeing data exports and imports, as well as data aggregation to facilitate pricing optimizations.

Pricing Segmentation:

Develop models and conduct regression analyses across various data sets to deliver data-driven pricing and segmentation recommendations. Aggregate pricing insights from both internal and external data sources to create segments for targeted pricing optimizations. Transform customer pricing into actionable segments for use by Acquisition, Retention, Digital Experience, and Marketing Automation teams.

Competitive Intelligence:

Establish and implement a continuous method for collecting pricing, segmentation, and offers from competitors in the publishing and subscription marketing sectors. Identify trends in customer data and the competitive landscape to inform go-to-market strategies, renewal offers, and retention initiatives in partnership with the Analytics team. Maintain and distribute Master Pricing documentation, Pricing Principles, and Pricing Guidelines to stakeholders throughout the organization.

Required Qualifications:

Strong understanding of business objectives, with the ability to align marketing metrics and KPIs with overarching business goals, translating data insights into actionable strategies. Proven experience in executing or managing vendor relationships to inform pricing strategies. Familiarity with customer data and experience in implementing scalable audience segmentation. Demonstrated success in developing testing agendas and activating A/B tests with measurable outcomes. Exceptional oral and written communication skills, with the ability to engage effectively with both technical and non-technical stakeholders. Willingness to collaborate in a multi-brand, cross-functional environment. Commitment to continuous learning and staying informed about the latest trends in subscriptions, pricing, and data analytics.

Additional Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field is preferred. A minimum of 5 years of experience in customer marketing, pricing, analytics, or a related discipline. Proven track record in pricing with measurable success in driving sales, ARPU, or margin growth.

About Crain Communications:

Crain Communications is a prominent business news and information organization, boasting a portfolio of 24 media brands that deliver essential coverage and data for professionals across various sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are recognized as leading media properties within their respective industries and communities. For over a century, our commitment to deep sector expertise and journalistic integrity has empowered us to provide trusted insights across all platforms, enabling today's business leaders to make informed, industry-shaping decisions.

Environmental and Physical Demands

The specific work environment for this position will be determined by the needs of the team and may include on-site, hybrid, or remote arrangements. Employees may be required to engage in fieldwork, which could involve conducting interviews, attending events, and meeting with clients. Travel may also be necessary for various work-related activities.

Equal Opportunity Employer

Crain Communications is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status.

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