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Lead Pricing Strategy Manager

2 months ago


Columbia, South Carolina, United States Crain Communications Full time

Position Overview

Crain Communications is on the lookout for a Senior Pricing Manager who will be responsible for the development, management, and enhancement of subscription pricing strategies, packaging, and competitive analysis. This role aims to provide actionable insights that will optimize Average Revenue Per User (ARPU) across Crain's diverse portfolio of esteemed brands, including Ad Age, Automotive News, Crain's City Brands, Global Polymer Group, Modern Healthcare, and Pensions & Investments.

In this pivotal role, you will focus on refining our subscription pricing to boost revenue from both new and existing audiences while ensuring subscriber retention. This position is ideal for a data-driven marketer with a proven track record in building pricing models and implementing effective pricing strategies within retail, e-commerce, or subscription-based businesses. You will possess a blend of advanced technical, analytical, and strategic capabilities, and will excel in collaborating with both internal and external teams to successfully launch new pricing initiatives. This role includes direct management of an external vendor, making prior experience in vendor management essential for success.

If you are a proactive self-starter with an entrepreneurial mindset who thrives on taking ownership from concept through execution and analysis, this is your chance to make a significant impact on a growing business and influence its trajectory for years to come.

Key Responsibilities

Pricing Optimization:

  • Spearhead strategic planning, execution, and analysis in collaboration with stakeholders across marketing, technology, editorial, and project management to define pricing strategies by brand and segment.
  • Serve as a subject matter expert, offering consultation and best practices to the Acquisition, Retention, and Corporate Sales teams.
  • Oversee the management of pricing vendors, ensuring proper data exports and imports, as well as the aggregation of data for pricing optimization initiatives.

Pricing Segmentation:

  • Develop models and conduct regression analyses across various data sets to provide data-driven pricing and segmentation recommendations.
  • Consolidate pricing recommendations from both internal and external data sources to create segments for targeted pricing optimizations.
  • Transform customer pricing into actionable segments for use by Acquisition, Retention, Digital Experience, and Marketing Automation teams.

Competitive Intelligence:

  • Establish and maintain a systematic approach to gather pricing, segmentation, and promotional offers from competitors in the publishing and subscription marketing sectors.
  • Analyze customer data and competitive trends to inform go-to-market strategies, renewal offers, and retention initiatives in collaboration with the Analytics team.
  • Ensure the maintenance and distribution of Master Pricing documentation, Pricing Principles, and Pricing Guidelines to stakeholders throughout the organization.

Required Qualifications

  • Strong understanding of business objectives, marketing metrics, and KPIs, with the ability to translate data insights into actionable strategies.
  • Proven experience in executing or managing vendor relationships to inform pricing strategies.
  • In-depth knowledge of customer data and experience in implementing effective, scalable audience segments.
  • Demonstrated success in developing testing agendas and executing A/B tests with measurable outcomes.
  • Exceptional oral and written communication skills, with the ability to engage effectively with both technical and non-technical stakeholders.
  • Willingness to collaborate in a multi-brand, cross-functional environment.
  • Commitment to continuous learning and staying updated on the latest trends in subscriptions, pricing, and data analytics.

Additional Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
  • A minimum of 5 years of experience in customer marketing, pricing, analytics, or a related field.
  • Proven pricing experience with a track record of driving sales, ARPU, or margin growth.

About Crain Communications:

Crain Communications is a prominent business news and information organization with a portfolio of 24 media brands that deliver essential coverage and data for professionals across various sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are recognized as leading media properties within their respective industries, including Ad Age, Automotive News, Pensions & Investments, and Modern Healthcare. With over a century of dedication to sector expertise and journalistic integrity, we empower today's business leaders to make informed, industry-shaping decisions.

Work Environment

The specific work location will be determined by the needs of the team and may include on-site, hybrid, or remote arrangements.

Equal Opportunity Employer

Crain Communications is an equal opportunity employer and does not discriminate against employees or applicants based on any protected characteristics.