Lead Pricing Strategist

2 weeks ago

Columbia, South Carolina, United States Crain Communications Full time

Position Overview

Crain Communications is seeking a Senior Pricing Manager to spearhead the development, management, and enhancement of subscription pricing strategies, packaging, and competitive analysis. This role is essential in delivering actionable insights aimed at maximizing Average Revenue Per User (ARPU) across Crain's esteemed portfolio of premium brands, which includes Ad Age, Automotive News, Crain's City Brands, Global Polymer Group, Modern Healthcare, and Pensions & Investments.

In this pivotal role, you will be instrumental in refining our subscription pricing to boost revenue from both new and existing audiences while ensuring subscriber retention. This position is ideal for a data-driven marketer with a strong background in building pricing models and implementing innovative pricing strategies within retail, e-commerce, or subscription-based businesses. You will possess a blend of advanced technical, analytical, and strategic capabilities, and excel in collaborating with both internal and external teams to successfully launch new pricing initiatives. This role also involves direct management of an external vendor, making prior experience in vendor management and collaborative execution over extended periods crucial for success.

If you are a proactive self-starter with an entrepreneurial mindset who thrives on taking ownership from conception through execution and analysis, this opportunity allows you to make a significant impact on a growing business and influence its trajectory for years to come.

Key Responsibilities

Pricing Optimization:

  • Lead strategic planning, execution, and analysis in collaboration with stakeholders across marketing, technology, editorial, and project management to establish pricing strategies by brand and segment.
  • Provide subject matter expertise and consultation to the Acquisition, Retention, and Corporate Sales teams, sharing best practices.
  • Oversee the management of pricing vendors, ensuring effective data exports, imports, and aggregation to facilitate pricing optimizations.

Pricing Segmentation:

  • Develop models and conduct regression analyses across various data sets to deliver data-driven pricing and segmentation recommendations.
  • Aggregate pricing insights from both internal and external data sources to formulate segments for one-to-many and one-to-few pricing strategies.
  • Transform customer pricing into actionable segments for use by Acquisition, Retention, Digital Experience, and Marketing Automation teams.

Competitive Intelligence:

  • Establish and maintain a systematic approach to gathering pricing, segmentation, and promotional offers from competitors in the publishing and subscription marketing sectors.
  • Analyze customer data and competitive trends to inform go-to-market strategies, renewal offers, and retention initiatives in partnership with the Analytics team.
  • Maintain and distribute Master Pricing documentation, Pricing Principles, and Pricing Guidelines to stakeholders across the organization.

Required Qualifications

  • Strong understanding of business objectives, marketing metrics, and KPIs, with the ability to translate data insights into actionable strategies.
  • Proven experience in executing or managing vendor relationships to inform pricing strategies.
  • Familiarity with customer data and experience in creating meaningful, scalable audience segments.
  • Demonstrated success in developing testing agendas and executing A/B tests with measurable outcomes.
  • Exceptional oral and written communication skills, with the ability to collaborate effectively across technical and non-technical teams.
  • Willingness to work collaboratively in a multi-brand, cross-functional environment.
  • Commitment to continuous learning and staying updated on the latest trends in subscriptions, pricing, and data analytics.

Additional Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
  • A minimum of 5 years of experience in customer marketing, pricing, analytics, or a related discipline.
  • Proven track record in pricing strategies that drive sales, ARPU, or margin growth.

About Crain Communications:

Crain Communications is a prominent business news and information organization with a diverse portfolio of 24 media brands that deliver essential coverage and data for professionals across various sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are recognized as leading media properties within their respective industries and communities. With over a century of dedication to sector expertise and journalistic integrity, we empower today's business leaders to make informed, industry-shaping decisions.

Environmental and Physical Demands

The nature of this role may require flexibility in work location, which could include on-site, hybrid, or remote arrangements, based on team needs. Employees may also engage in fieldwork, which could involve in-person interviews, attending events, and meeting with clients. Reasonable accommodations will be made to enable individuals with disabilities to perform essential job functions.

Equal Opportunity Employer

Crain Communications is an equal opportunity employer and values diversity in the workplace. We do not discriminate against employees or applicants based on any protected characteristics.

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