Sales and Marketing Director

1 day ago

West Des Moines, Iowa, United States Troon Golf Full time
Job Title: Director of Sales and Marketing

The Director of Sales and Marketing is a key member of the Troon Golf team, responsible for driving sales and marketing efforts to increase revenue and grow the business.

Responsibilities:
  • Achieve sales and revenue goals for the Venue's catering and events segments.
  • Develop and implement a comprehensive sales and marketing plan to drive business growth.
  • Lead the day-to-day marketing efforts of the facility, including social media, email marketing, and event promotion.
  • Utilize CRM software to build and maintain a database of potential clients and track sales activities.
  • Respond to prospect inquiries, conduct tours and meetings, and sell events.
  • Oversee the development and preparation of contracts for events.
  • Work with the General Manager to determine selling prices and menus for meetings, gatherings, and catered events.
  • Schedule banquet event functions, price and prepare event proposals, collect signed contracts and deposits.
  • Transmit the necessary information about all events to the appropriate support staff.
  • Ensure smooth execution of events by collaborating with department heads.
  • Meet with key stakeholders to present sales and marketing plans and review results.
  • Attend important events to foster relationships and generate referrals.
Requirements:
  • Rigorous sales experience in a hospitality market focused on catering and event sales.
  • Well-versed in marketing disciplines, including media, social, print, and digital.
  • Considerable direct experience in authoring and activating a revenue management program.
  • Superior sales skills in prospecting, follow-up, and closing.
  • Presents a professional appearance with a pleasant and mature demeanor.
  • Excellent written and oral communication skills, including presentation skills.
  • Must be highly organized, efficient, and detail-oriented.
  • Must have excellent interpersonal and relationship skills.
  • Must be comfortable in the use of CRM/sales automation systems and reporting.
  • Must be proficient in the use of Microsoft Word, Excel, and Outlook.
  • Knowledge of Toast, Facebook, Instagram, YouTube, Google Business, TikTok, Snapchat, X, Spothopper, and Adobe is useful.
  • Related experience involving food and beverage and catering sales is required.
  • Knowledge of the greater Des Moines market is preferred.
  • A four-year college degree is preferred, but not required.

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