Director of Membership and Loyalty Programs

2 weeks ago


San Diego, California, United States Petco Full time
About the Role

We are seeking a highly skilled and experienced Director of Membership and Loyalty Programs to join our team at Petco. As a key member of our leadership team, you will be responsible for developing and executing comprehensive membership programs that enhance customer loyalty, drive revenue growth, and foster a sense of community among our members.

Key Responsibilities
  • Strategic Planning: Develop and implement a strategic vision for membership programs aligned with the company's overall objectives.
  • Program Development: Design, launch, and manage innovative membership programs to attract and retain customers, driving increased engagement and loyalty.
  • Financial Management: Oversee the financial performance of membership programs, ensuring revenue targets are met while maintaining cost efficiency.
  • Cross-Functional Collaboration: Collaborate with marketing, sales, and other departments to integrate membership programs seamlessly into overall business strategies.
  • Customer Experience: Focus on enhancing the overall customer experience through personalized and exclusive membership benefits, services, and offerings.
  • Data Analysis: Utilize data analytics to measure program effectiveness, identify opportunities for improvement, and make data-driven decisions.
  • Team Leadership: Lead a high-performing team, providing mentorship, guidance, and fostering a culture of innovation and collaboration.
Requirements
  • 10+ years progressively responsible experience in Marketing, Strategy, Product development, with at least 5 years experience leading a team.
  • Bachelor's degree in business, marketing or related field, or equivalent experience, Masters degree preferred.
  • Experience in a multi-channel retail company with revenue of $2B+.
  • Innovative and strategic thinking related to loyalty programs, credit card and member-based programs, membership loyalty.
  • Expert knowledge of marketing function and competencies including strategic planning, program management and measurement, membership loyalty, co-brand credit cards.
  • Proven track record of successfully developing and implementing membership programs in a retail or similar industry.


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