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Director of Membership and Community Engagement
2 months ago
The Director of Membership and Community Engagement is a key leadership position responsible for developing and implementing a comprehensive membership strategy to drive growth, engagement, and revenue for Equitable Holdings, Inc.
Key Responsibilities- Develop and execute a strategic membership plan to triple membership within the next five years.
- Cultivate member engagement and generate revenue to support the organization's mission.
- Lead the overall strategy and direction of the membership programs, including recruitment, welcome, onboarding, engagement, exclusive member content, membership experience, member retention, and revenue generation.
- Provide leadership and mentorship to the membership team, fostering a collaborative and innovative work environment that supports professional growth and development.
- Develop and execute a digital marketing strategy for fundraising, member acquisition, renewals, and monthly giving in coordination with the organization's Communications and Public Affairs Branch.
- Gather member feedback, test new ideas, and refine membership experience, content, and benefits to increase member engagement and commitment to the organization's mission.
- Work with others in the Development and Membership Branch to coordinate among all fundraising technology systems for efficient and effective handling of sensitive donor information and privacy.
- 5+ years of relevant professional experience in membership development, community engagement, or a related field.
- A minimum of 3 years of experience leading and motivating a team, with a track record of fostering a positive and productive work environment, developing team members, and achieving results with and through others.
- Demonstrated managerial talent in member program growth, fundraising operations, and/or administration of a membership strategy.
- Proven ability to confidently guide others, including direct reports, in setting and meeting goals and managing and balancing member and donor relationships.
- Ability to lead and motivate others, with confidence in working with colleagues at all levels, board members, and community leaders, gaining their respect and trust.
- Demonstrated understanding of the importance of relationship-based connections with supporters.
- Ability to work gracefully under pressure and handle competing priorities in a fast-paced environment.
- Experience working in a non-profit or membership-based organization.
- Knowledge of fundraising and membership development principles and practices.
- Ability to analyze data and make informed decisions.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
