Marketing Analytics Strategy Lead
3 days ago
We are seeking a highly skilled Media Analytics Business Insights Manager to join our team at Pharmavite. As a key member of our Marketing organization, you will be responsible for leading insights and analytics to inform our media mix and maximize media effectiveness.
Key Responsibilities- Utilize media measurement research to inform media mix and optimize media performance.
- Develop and oversee the development of a sound testing plan to measure and validate media and creative performance.
- Partner with media agencies and related partners/vendors to manage reporting and media testing inputs.
- Define, design, execute, and socialize a range of research studies to develop a deep understanding of our consumer/shopper.
- Identify best practices in existing and emerging research methodologies.
- Bachelor's degree or its equivalent.
- Masters in Market Research/Analytics or MBA with a quantitative focus preferred.
- 1-3 years professional experience in a marketing analytical role.
- Competency in analytics techniques such as time-series data analysis, A/B test design, segmentation, attribution, market mixed modeling, lift.
- Knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics.
- Knowledge of media planning tools (NMI, Nielsen) and web analytics platforms.
Pharmavite is a leading provider of vitamins and supplements, dedicated to helping people live healthier lives. We are committed to innovation, quality, and customer satisfaction.
We offer a comprehensive benefits package, including competitive compensation, health insurance, and retirement savings plan.
Pharmavite is an equal employment and affirmative action employer, committed to diversity and inclusion in the workplace.
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