Marketing Analytics Strategy Lead

3 days ago


California, United States Pharmavite Full time
About the Role

We are seeking a highly skilled Media Analytics Business Insights Manager to join our team at Pharmavite. As a key member of our Marketing organization, you will be responsible for leading insights and analytics to inform our media mix and maximize media effectiveness.

Key Responsibilities
  • Utilize media measurement research to inform media mix and optimize media performance.
  • Develop and oversee the development of a sound testing plan to measure and validate media and creative performance.
  • Partner with media agencies and related partners/vendors to manage reporting and media testing inputs.
  • Define, design, execute, and socialize a range of research studies to develop a deep understanding of our consumer/shopper.
  • Identify best practices in existing and emerging research methodologies.
Requirements
  • Bachelor's degree or its equivalent.
  • Masters in Market Research/Analytics or MBA with a quantitative focus preferred.
  • 1-3 years professional experience in a marketing analytical role.
  • Competency in analytics techniques such as time-series data analysis, A/B test design, segmentation, attribution, market mixed modeling, lift.
  • Knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics.
  • Knowledge of media planning tools (NMI, Nielsen) and web analytics platforms.
About Pharmavite

Pharmavite is a leading provider of vitamins and supplements, dedicated to helping people live healthier lives. We are committed to innovation, quality, and customer satisfaction.

We offer a comprehensive benefits package, including competitive compensation, health insurance, and retirement savings plan.

Pharmavite is an equal employment and affirmative action employer, committed to diversity and inclusion in the workplace.



  • California, Missouri, United States Webflow Full time

    About Webflow:At Webflow, we are dedicated to empowering individuals with the tools to create exceptional websites without the need for coding. Our platform integrates advanced web development technologies, allowing users to visually construct websites while ensuring clean code is generated seamlessly in the background.Role Overview:We are seeking a Senior...


  • California, Missouri, United States Webflow Full time

    About Webflow:Webflow is dedicated to empowering individuals with the tools needed to create stunning websites without the necessity of coding. Our platform merges cutting-edge web development technologies, allowing users to visually construct websites while generating clean code in the background.Role Overview:We are seeking a Senior Marketing Analytics...


  • California, Missouri, United States Webflow Full time

    About Webflow:At Webflow, we strive to empower individuals with development capabilities. As the premier visual development platform, we facilitate the creation of robust websites without the need for coding.By integrating contemporary web development technologies into a singular platform, Webflow allows users to design websites visually, conserving...


  • Irvine, California, United States AbbVie Full time

    About the RoleThe Associate Director, Marketing Analytics, will play a pivotal role in driving business growth and informing strategic decisions across AbbVie's Neuroscience Franchise. This position will be responsible for developing and deploying advanced analytic solutions to drive brand strategy and tactics at a national and sub-national level.Key...


  • California, United States Webflow Full time

    At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates...


  • California, United States Webflow Full time

    At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates...


  • California, United States Kismet Search Full time

    Kismet Search is collaborating with a dynamic startup that has recently secured significant funding and is pioneering advancements in secure data analytics and confidential artificial intelligence.We are in search of a seasoned Lead Marketing Strategist to spearhead and implement marketing initiatives that enhance brand visibility, cultivate leads, and boost...


  • California, United States Decathlon America Full time

    Company OverviewDecathlon America is a pioneering sports design, manufacturing, and retail organization dedicated to making sports and outdoor activities more accessible and sustainable for all. Established in 1976 in France, Decathlon has grown to become a prominent player in the global sporting goods industry, employing over 100,000 individuals across 70...


  • California, United States Canvas Worldwide Full time

    About the RoleWe are seeking a highly skilled and experienced Supervisor, Analytics to join our team at Canvas Worldwide. As a key member of our analytics team, you will be responsible for leading the development and implementation of our analytics processes and ensuring that our team is equipped to deliver high-quality, accurate work.Key...


  • California, United States PACE People Ltd Full time

    The Head of Energy Market Strategy will oversee and analyze the portfolio's engagement in electricity markets. The ideal candidate should have extensive knowledge of energy markets and regulations, along with the capability to foster and sustain relationships with Power Purchase Agreement (PPA) partners. Exceptional analytical abilities and a strong command...


  • California, Missouri, United States Intergage Full time

    Position OverviewThe Regional Marketing Lead at Intergage is essential in crafting and implementing marketing strategies that stimulate lead generation and demand within the US market. Key Responsibilities- Develop and execute a comprehensive marketing strategy aligned with the sales team's growth objectives.- Innovate and refine marketing initiatives to...

  • Content Strategy Lead

    2 weeks ago


    California, United States BIGO Full time

    Location: Hybrid work modelPosition OverviewThe Content Operations Manager is tasked with the oversight and enhancement of all platform content, ensuring it meets quality standards, remains relevant, and fosters user engagement. This role involves leading the content team, crafting and implementing content strategies, and ensuring these align with the...


  • California, United States Glocap Full time

    CLIENT: Glocap is a dynamic and well-capitalized, multi-channel brand operating within the beverage sector.ROLE: Glocap is in search of a Finance Strategy Lead. This position will report directly to the CFO and will involve close collaboration with various teams throughout the organization, including the CEO and investor community. The Finance team is...


  • Bakersfield, California, United States Suterra Full time

    About the RoleSuterra is seeking a highly skilled Go To Market Strategy Lead to join our team and contribute to the development of our global Product Development roadmap.Key ResponsibilitiesMarket Analysis and Business Case Development: Deliver market analyses and develop business cases driven by grower needs and emerging trends.Product Development Project...


  • California, United States Canvas Worldwide Full time

    Position OverviewThe Accelerator Group encompasses a wide array of emerging enterprises and rapidly expanding sectors such as functional and alcoholic beverages, education, retail, fashion, and consumer packaged goods (CPG). Reporting directly to the Associate Director of Brand Strategy, the Supervisor will spearhead the creation of strategic content and...


  • California, United States Knesko Skin Full time

    Company OverviewKNESKO Skin stands at the forefront of luxury skincare, merging cutting-edge skincare technology with holistic wellness. Our innovative products, enriched with unique GEMCLINICAL technology, incorporate precious minerals and gemstones, all enhanced with Reiki energy. We are dedicated to fostering both external beauty and internal wellness,...


  • San Francisco, California, United States Hinge-Health Full time

    About the RoleWe are seeking a highly skilled People Analytics and Strategy Manager to join our team at Hinge Health. As a key member of our organization, you will play a critical role in shaping our talent strategy through data-driven insights and analytics.Key ResponsibilitiesIdentify Trends in Workforce Data: Analyze and uncover trends in attrition across...

  • Search Marketing Lead

    2 weeks ago


    California, United States Mediasmith Full time

    Position Summary:The Search Marketing Lead is crucial in overseeing daily client interactions, strategic planning, execution, optimization, and performance analysis of paid search initiatives.Key Responsibilities:Collaborate with the Director of Search to establish optimal search strategies tailored to client needs.Design and implement search strategies and...


  • California, United States Kinect Full time

    Position Summary: Kinect is on the lookout for a talented individual to take on the role of Manager of Digital Marketing. This position is crucial for overseeing advanced email and SMS marketing initiatives, requiring expertise in platforms such as Listrak, Klayvio, Attentive, or comparable tools.About the Company: Our client is a leading eCommerce...


  • Foster City, California, United States Visa Full time

    Job OverviewVisa Consulting and Analytics (VCA) is dedicated to delivering measurable and impactful financial outcomes for Visa's network clients, encompassing both financial institutions and merchants. Leveraging our proficiency in strategic consulting, data analysis, brand strategy, marketing, operational insights, and macroeconomic trends, Visa Consulting...