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Director of Marketing Analytics

2 months ago

Irvine California, United States AbbVie Full time
About the Role

The Associate Director, Marketing Analytics, will play a pivotal role in driving business growth and informing strategic decisions across AbbVie's Neuroscience Franchise. This position will be responsible for developing and deploying advanced analytic solutions to drive brand strategy and tactics at a national and sub-national level.

Key Responsibilities
  • Lead the development of a comprehensive Data Lake, ensuring seamless integration of marketing data across media, consumer promotions, and other channels.
  • Partner with cross-functional teams to identify key business use cases and enhance the effectiveness of omni marketing efforts.
  • Collaborate with multiple marketing agencies and providers to identify and review use cases impacting business outcomes.
  • Develop and maintain a high-performing team of analytical, quantitative, and business-minded individuals to extract business insights driving better business outcomes.
  • Effectively work with cross-functional partners to deliver integrated analytics reflecting diverse contributions across functions.
  • Lead contract support and external suppliers to increase and enhance the use of advanced modeling and analytic methods.
About AbbVie

AbbVie is a global biopharmaceutical company dedicated to discovering and delivering innovative treatments for some of the world's most complex and critical health conditions. Our Neuroscience franchise encompasses a range of therapies, including Vraylar, Qulipta, and Ubrelvy, with a focus on delivering meaningful improvements in patient outcomes.

Requirements

This role requires a highly skilled and experienced professional with a strong background in marketing analytics, data management, and team leadership. The ideal candidate will possess excellent communication and collaboration skills, with the ability to work effectively across functions and geographies.